If you’ve been in the online space for a while, you know that growing a blog or a website is not easy. You’ll mostly be depending on search traffic which can take time to establish. If you’re just starting out and have a tight budget, you can still make it. You just have to be strategic with the whole growth process. There are some tips that will come in handy if you’re looking to grow your blog and we’re going to highlight some of them.
Don’t Focus on Advertising
When you’re just starting out, advertising should be the last thing on your mind. It is the fastest way you can grow an audience but you need to establish a foundation first before you can move on to paid traffic. It is understandable to start with advertising if you’re selling a product or service. If your website is purely informational, you’ll need to look for other ways to get traffic and search happens to be the most effective approach.
You don’t want to be writing for a ghost town forever. That is why it is crucial that you’re doing keyword research. Instead of guessing what your potential audience could be searching for, there will be statistics to show the keywords that a lot of people are searching for. You can start by searching for low competition keywords if you’d like to see quick wins when growing your blog. There is tons of useful information on how to do keyword research which you can use to your advantage. It will be careless to assume the topics that your audience could be interested in.
Create an Email List
You need to capture the audience that is visiting your site. One of the most effective ways of doing so is by creating an email list. It won’t even take time to set up and you’re guaranteed a steady audience as your site grows. In order to start an email list for a blog, you’ll need to figure out the incentives. It can be a call to action that resonates with your audience. One of the easiest ways of capturing emails is by preparing a guide in your niche. It should be detailed as possible and will answer all the important questions.
Write Guest Posts
You’ll need to write guest posts in order to get backlinks for your sites. Google measures the authority of a website based on the number of backlinks that it has. The higher the backlinks, the higher the chance of ranking. You shouldn’t be guest posting on any other site. For starters, you’ll want to look for niche relevant sites with high authority. A site with traffic is usually a good sign to Google that it is relevant. You can use a tool like Ahrefs to get the sites in your reach to help with the outreach process. There are some webmasters that will ask for money which has become a standard norm.
There are different online communities that you can use to promote your content. One of the places that you can start is by checking out the forums. This shouldn’t be that hard because there are forums for any niche no matter how small you think it is. There are also Facebook groups that you can also use to promote your audience. You just have to make sure that you’re not spamming because you’ll be blocked without notice.
You need to give your audience a reason to come back to your blog. There should be a publishing schedule in place. You don’t have to post a new article on a daily basis. You just need to figure out the topics that your audience could be interested in and come up with a thorough article. That is the only way you can become an authority in your niche. There is a correlation between an increase in traffic with the frequency of publishing. Those blogs that publish on a regular basis are likely to see a boost in traffic compared to those that only do so once in a while.
If you want to grow your blog, there is a need to be consistent. It will be easy to give up when you’re not seeing any meaningful improvements. It takes time before you can see any gains in traffic. Make sure that you’re doing thorough keyword research as that will help with getting some quick wins. You should also take care of on-page SEO before you can think about link building.