Picture this: Your team is working 60-hour weeks, deadlines are slipping left and right, and everyone’s convinced you need to hire more people. Sound familiar?
Here’s the uncomfortable truth that most productivity advice won’t tell you: You’re not suffering from a lack of effort. You’re suffering from a lack of focus. And the solution isn’t to add more, it’s to subtract.
Welcome to the Weekly Kill List, a counterintuitive productivity strategy that’s helping burnt-out teams double their output by doing less.

Why Adding More Projects Is Actually Killing Your Productivity
The data on project overload is sobering. According to the Standish Group’s CHAOS Report, only about 31% of projects are considered successful, delivered on time, on budget, with satisfactory results. The rest are either “challenged” (50%) or outright failures (19%).
Meanwhile, Gallup’s State of the Global Workplace report reveals that 77% of employees globally are disengaged at work, with 41% reporting they experience significant daily stress. This disengagement costs the global economy an estimated $8.9 trillion annually—roughly 9% of global GDP.
That’s not a coincidence. Organizations are drowning in initiatives while completing almost none of them well.
Here’s what most leaders don’t understand about organizational capacity: Every project you add doesn’t just consume resources, it creates complexity that slows down everything else. It’s like juggling. Adding one more ball doesn’t make you 10% less effective. At some point, you drop everything.
As Harvard Business Review’s research on initiative overload explains, when priorities multiply across departments without coordination, employees become overwhelmed, and simple prioritization techniques at the individual level fail to solve what is fundamentally an organizational problem.
What Is The Weekly Kill List?
The Weekly Kill List is exactly what it sounds like, a systematic approach to eliminating projects every single week. Not postponing them. Not deprioritizing them. Killing them dead.
Todd Hagopian, a Fortune 500 executive who has transformed businesses at Berkshire Hathaway, Illinois Tool Works, Whirlpool Corporation, and JBT Marel, developed this approach after watching too many organizations drown in well-intentioned chaos.
“Everything’s important,” Hagopian explains. “That’s why nothing’s getting done.”
The framework forces teams to identify and eliminate their lowest-value work on a weekly cadence, freeing up resources to actually complete what matters. It sounds brutal, but the results speak for themselves: teams implementing this approach regularly see 50-100% improvement in project completion rates.
The 5-Step Weekly Kill List Framework
Here’s how to implement this system in your own organization:
Step 1: The Brutal Inventory (Monday Morning)
Every Monday morning, before the chaos begins, list every single active project, initiative, and “priority” in your organization. Don’t filter. Don’t judge. Just list.
When executive teams do this honestly, the list usually starts around 30-40 items. By the time they include all the “quick wins” and “side projects,” it often exceeds 100. One CEO literally turned pale when his list hit 127 active initiatives.
No wonder his team was exhausted.
Step 2: The Revenue Reality Check
Next to each item, write the direct revenue impact or cost savings it will generate in the next 90 days. Not the theoretical long-term value. Not the strategic importance. The actual dollars it will put in your bank account within three months.
This step is painful because it forces honesty. That “revolutionary” new product that’s consumed six months of engineering time but won’t launch for another year? Zero revenue impact. The customer retention program that could reduce churn by 2% starting next month? That gets a real number.
Step 3: The 20% Rule
Identify the top 20% of projects that will drive 80% of your near-term results. If you have 50 active projects, your top 10 better account for the vast majority of value creation.
Here’s what this step usually reveals: Most organizations have 70-80% of their resources tied up in projects that contribute less than 20% of their results. It’s organizational insanity, but it happens so gradually that nobody notices.
Step 4: The Weekly Execution
Here’s the hard part—and the reason most organizations fail at this. Every single week, you must kill at least 10% of your bottom-tier projects. Not delay them. Not put them on hold. Kill them.
This is where the resistance gets fierce:
- “But we’ve already invested so much time!” (That’s sunk cost fallacy.)
- “But the customer is expecting it!” (Better to disappoint them now than fail to deliver anything well.)
- “But it’s the Boss’’s pet project!” (Then the Boss needs to decide what other project dies to make room for it.)
Step 5: The Resurrection Protocol
Killed projects can be resurrected, but only through a formal process. If someone wants to restart a killed project, they must:
- Identify which current top-20% project it will replace
- Demonstrate why it now has higher revenue impact
- Get explicit approval from the leadership team
- Accept personal accountability for its success
This process makes people think twice before advocating for zombie projects. In five years of using this system, fewer than 5% of killed projects have been successfully resurrected.
Real Results: The $50 Million Turnaround
Here’s what this looks like in practice.
A technology company was burning through cash while pursuing what they called an “aggressive growth strategy.” In reality, it was an aggressive chaos strategy.
Week 1 inventory: 73 active projects across product development, marketing, operations, and sales.
Week 1 kill list: 31 projects eliminated, including:
- A blockchain initiative that had consumed six months with no clear use case
- Four different “AI-powered” features that were really just basic algorithms
- A complete website redesign (the third in two years)
- Multiple “strategic partnerships” that were really just networking
The pushback was wild, but worth it.
Week 4 results: The first major product release shipped on time in two years. Customer satisfaction scores increased by 12%. The engineering team reported the highest morale scores in company history.
Week 12 results: Revenue run rate increased by $3.2 million. Operating costs decreased by $800,000.
Year-end results: $50 million increase in valuation, successful Series B funding, and acquisition offers from two major competitors.
That head of product who stormed out? He became the biggest evangelist for the Weekly Kill List. He later said, “I was so busy managing chaos that I forgot what it felt like to actually build something great.”
The 4 Biggest Mistakes (And How To Avoid Them)
After implementing this system in dozens of organizations, here are the pitfalls that trip people up:
Mistake #1: The “Temporary Pause” Trap
Leaders often try to soften the blow by saying projects are “paused” or “postponed” instead of killed. This is organizational cowardice, and it defeats the entire purpose.
When projects are “paused,” people keep thinking about them, preparing for them, and worst of all, making decisions based on their eventual return. Kill means kill.
Mistake #2: The Democratic Death Panel
Some leaders try to make the kill list a democratic process, letting teams vote on what to eliminate. This sounds progressive but creates political maneuvering that protects the wrong projects.
The kill list needs a benevolent dictator—someone with the perspective and authority to make tough calls based on data, not politics.
Mistake #3: Sacred Cow Syndrome
Every organization has sacred cows, projects considered untouchable because of who sponsors them or how long they’ve existed. Some companies protect initiatives that have consumed millions of dollars without producing any measurable value.
Here’s the rule: Sacred cows make the best hamburger. If a project can’t justify its existence based on near-term value creation, it goes on the kill list. Period.
Mistake #4: Zombie Project Resurrection
Without a formal resurrection protocol, killed projects creep back. Someone quietly restarts work, resources get mysteriously redirected, and before you know it, you’re back to chaos.
Document every kill. Monitor resource allocation. And have real consequences for anyone who secretly resurrects projects without approval.
The Psychological Transformation
The most powerful aspect of the Weekly Kill List isn’t operational, it’s psychological. When people realize that projects can and will be killed based on performance, behavior changes dramatically:
Ownership intensifies. When you might lose your project next week, you stop treating it casually. Mediocre managers transform into passionate advocates when survival depends on real results.
Planning improves. Teams stop proposing vague, long-term initiatives and start focusing on what they can deliver in 90 days.
Collaboration increases. When resources are scarce and projects are at risk, people stop hoarding and start collaborating. Cross-functional barriers dissolve when everyone’s fighting for survival.
Innovation accelerates. Counterintuitively, killing projects increases innovation. When teams can’t hide behind a portfolio of initiatives, they’re forced to make their remaining projects truly exceptional.
Your 30-Day Implementation Roadmap
Ready to implement your own Weekly Kill List? Here’s your roadmap:
Week 1:
- Conduct your first Brutal Inventory
- Apply the Revenue Reality Check
- Identify your bottom 30%
- Kill your first 10% (minimum 3 projects)
- Announce the resurrection protocol
Week 2:
- Kill another 10%
- Monitor resource reallocation
- Address resistance directly
- Celebrate early focus wins
Week 3:
- Kill another 10%
- Implement measurement systems
- Share success stories
- Refine selection criteria
Week 4:
- Conduct first monthly review
- Calculate productivity improvements
- Adjust based on learnings
- Institutionalize the process
The Results You Can Expect
Organizations that successfully implement the Weekly Kill List typically see:
| Metric | Improvement |
|---|---|
| Project completion rates | 50-100% increase |
| Time to market | 30-50% reduction |
| Team satisfaction | 25-40% increase |
| First-year ROI | 200-500% |
But the real value isn’t in the metrics. It’s in the transformation from a culture of chaos to a culture of focus. It’s in watching burned-out teams rediscover their passion. It’s in seeing organizations achieve things they never thought possible, not by doing more, but by doing less, better.
The Bottom Line
The Weekly Kill List works because it acknowledges a fundamental truth: In business, as in life, subtraction often creates more value than addition. The courage to say no, to kill the good in service of the great, to focus relentlessly on what matters most—that’s what separates transformative organizations from the rest.
So here’s the challenge: This week, kill something. Start small if you need to. Pick three projects and kill one. Feel the discomfort. Notice the resistance. Then watch what happens when your team suddenly has room to breathe, space to think, and energy to excel.
What will you kill this week?
About Todd Hagopian
Todd Hagopian has sold over $3 billion in products across Fortune 500 companies including Berkshire Hathaway, Illinois Tool Works, Whirlpool Corporation, and JBT Marel, generating $2 billion in shareholder value through systematic business transformations.
He is the author of The Unfair Advantage: Weaponizing the Hypomanic Toolbox.
His research on corporate transformation has been published on SSRN. Featured over 30 times on Forbes.com with additional coverage on Fox Business, Washington Post, and NPR, he writes extensively on corporate stagnation transformation at toddhagopian.com.

You must be logged in to post a comment.