Where Artistry Meets Wellness
Nestled in the heart of Michigan, The Little Flower Soap Co. has been crafting small-batch, luxuriously natural body care since 2010. Founded by husband-and-wife team Holly and Justin Rutt, this artisan brand blends Holly’s eye for beautiful design with Justin’s expertise in natural medicine, creating products that are as effective as they are enchanting.
More than just soap, each bar is a carefully formulated masterpiece—cold-processed in small batches, infused with premium organic botanicals, and wrapped in irresistibly cute packaging. What began as a passion project has blossomed into a beloved, must-have brand for those who believe skincare should be pure, purposeful, and delightful.
This is the story of how two passions—art and wellness—merged to create something extraordinary.
The Roots – A Marriage of Creativity and Science
Holly’s Touch: Where Florals Meet Formulation
A designer at heart, Holly’s love for handcrafted beauty began long before Little Flower Soap. As the founder of Sweet Pea Floral Design, she spent years creating stunning, organic-inspired floral arrangements for weddings and events. This artistry naturally translated into soap-making, where she treats each bar like a tiny, functional work of art.
“I wanted soaps that weren’t just nourishing, but also beautiful—something that would make everyday routines feel special.”
Justin’s Expertise: The Science of Natural Healing
On the other side of the equation, Justin—a Doctor of Osteopathic Medicine with a residency in natural health—brought a scientist’s precision to their formulations. Drawing from his deep knowledge of herbs, vitamins, and holistic wellness, he developed recipes using a kinesiology-inspired approach, ensuring each ingredient served a therapeutic purpose.
Together, their skills created a rare alchemy: soaps that cleansed, healed, and delighted the senses.
The Little Flower Difference – Small-Batch Magic
1. The Cold-Process Method: Slow, Thoughtful Craftsmanship
Unlike mass-produced soaps (which often strip natural glycerin), Little Flower’s bars are cold-processed, a traditional technique that:
- Preserves the skin-loving moisturizers naturally found in oils.
- Allows for custom superfatting (extra oils left un-saponified for extra nourishment).
- Ensures a longer-lasting, creamier bar.
2. Only the Good Stuff: Clean, Intentional Ingredients
Every bar is made with:
- Organic shea & cocoa butter for deep hydration.
- Botanical additives (like rosemary leaf, lavender flowers) for gentle exfoliation and aromatherapy.
- Essential oils only—never synthetic fragrances or dyes.
3. Design That Sparks Joy
Holly’s floral background shines through in:
- Elegant, minimalist packaging (think kraft paper, twine, and vintage-inspired labels).
- Visually stunning designs—some soaps feature embeds of dried flowers, swirls of vibrant clays, or layers of natural colors.
Building a Beloved Brand – The Power of Authenticity
From Farmers’ Markets to Cult Status
Little Flower Soap started with local Michigan markets, where customers fell in love with:
- The texture (creamy, never squeaky-clean).
- The scents (true-to-nature, not overpowering).
- The experience (unboxing felt like receiving a tiny, thoughtful gift).
The Online Boom
As demand grew, Holly and Justin expanded to e-commerce, focusing on:
- Storytelling (sharing their process, ingredient sourcing, and personal touch).
- Customer connection (handwritten notes, loyalty rewards).
- Sustainability (plastic-free shipping, compostable materials).
Today, their soaps are coveted nationwide, with fans declaring them “the only bar I’ll use.”
What’s Next? Growing with Heart
Even as Little Flower Soap grows, Holly and Justin remain committed to small-batch integrity. Upcoming dreams include:
- Expanding their Michigan studio for workshops.
- New product lines (like solid shampoos and herbal salves).
- Charitable collaborations (donating soaps to shelters).
Yet, the core philosophy remains: “If we wouldn’t use it on our own skin, we won’t sell it.”
More Than Soap – A Labor of Love
The Little Flower Soap Co. proves that great businesses are built on passion, not just profit. For Holly and Justin, success means:
✔ Creating products people truly cherish.
✔ Staying true to their hands-on, natural roots.
✔ Making every customer feel like family.
As they often say: “We don’t just make soap—we craft little moments of joy.”
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