Life is a constant motion, constant developing and evolving – the same can be said about successful companies. Also, this is one of the main differences that singles out iWebGroups marketing agency as well as other companies that provide internet marketing services such as SEO and web design. With ongoing technological development and conditions on the market, the same amount of changes could be found in the field of available marketing instruments and ways of staying in touch with your customer. We can be the witnesses of such changes in the best marketing strategies and practices, and with the increase of the speed of creating, testing and implementing new technological instruments and technological products, the question of how marketing agencies will adapt to changing consumer behavior becomes one of the most fascinating in the industry.
It could lead to appearance of some new form of communication with your customers or implementation drastic changes in the existing ones in order to ensure further popularization of the brand and creating personal connections with the community of the long-term customers – either way successful companies would have to change their strategies accordingly and in this article we would like to take a look at the new skills and services marketing agencies will need to offer to provide the best kind of marketing services for their respective clients.
How new trends would change available instruments and usual practices in marketing?
We cannot deny that when we are talking about technological advances nowadays, we always mean some sort of Artificial Intelligence, and it brings up the question of the future of marketing agencies in the age of AI. We reached out to some of the best specialists in the marketing industry and asked them about future changes as well as future trends and even problems that new technological capabilities may bring to the marketing industry.
- The rise of automation and its impact on marketing agencies. AI driven technological products would make possible more personal propositions and marketing strategies that would take in account all the available information about each individual customer. On one hand it may lead to automation and increase in productivity and on the other it would require more versatile specialists that would be able to operate these systems.
- Increase in the importance of integration with large media platforms. Mobile shopping is and would stay a popular trend in the future and the ability of your business to integrate in the existing platforms would definitely be the competitive advantage.
- New challenges and possible problems in the field of protecting personal information would be one of the key factors in shaping the future of the client-agency relationship. The United States has already passed several laws that require the personal consent of the customer for the company to process their personal data. Also, such protection of private information is an important topic in the European Union as well. And that would require extra attention in the process of designing future personalized marketing campaigns.
- Social responsibility. In the age of machines and algorithms the main trends on the rise are our humanity, our empathy and our understanding of the responsibilities as a species. And with growing popularity of the ideas of responsible consumption and with backing of huge technological giants like Apple corporation we can see the importance and the need of the people to be able to take part in such important issues and side with the companies that may provide goods and services that would also have a net positive influence on the environment.