Are you looking to launch a new product soon? If so, you might be wondering what the best way to market it is. With the internet and the rise of online shopping, getting people’s attention is harder than ever because you’re directly up against hundreds, if not thousands, of other competitors.
Odds are, there’s a similar product to yours that might even be cheaper, so the key to launching a new product is nailing the marketing strategy off the bat. This might sound easier said than done, but don’t worry. We’ve put together three of the best ways you can market a new product successfully to bolster your chances of it being a success.
One of the most important factors when designing and launching a new product is the packaging. You might think it’s what’s inside that counts, but the truth is, humans are shallow creatures who judge things by their appearance, and this is likely going to always be the way. We’ve all bought things and been impressed by luxe packaging, and on the flip side, we’ve also all bought things and been disappointed by the presentation. In fact, a lot of us won’t buy something if the packaging is bad. Approximately 72% of consumers decide whether to buy something based on the design of the packaging.
With this in mind, when you’re marketing a new product, ensure the printed packaging is sleek and visually appealing. Make sure you use quality materials that reflect the product inside, too. Doing so could be the difference between making a sale and not.
Comprehensive Product Demos
If there’s one thing people love, it’s a before and after. Whatever your product is, you need to be able to show people how it works and how it’s a solution to a problem. With a comprehensive product demo, consumers will be able to see exactly what they’re getting for their money and how to use it. This will not only clearly demonstrate just how good your product is, but it will also prevent people questioning how to use it or whether or not it actually does what it says it will.
Where possible, invest some of your marketing budget into creating a high quality product demo. It doesn’t need to be long or like a cheesy infomercial, but it needs to act like a resource consumers can reference to see how their lives could be improved or made a little bit easier with your product.
How products were marketed 20 years ago versus how they’re marketed in the present day is completely different. For example, 20 years ago, TV and printed adverts were all the rage and were the most effective way to get your product into the view of potential customers. Nowadays, catalogues are a dying industry and a lot of people stream shows on demand rather than watching them live on TV, meaning they can enjoy an ad-free experience.
Social media is the dominating force in the world of ads these days, with nearly half of social media users saying they’ve purchased something through an ad or an endorsement they’ve seen online. With this in mind, one of the best ways you can generate interest in a new product and get your brand name out there is to pay a celebrity or social media influencer for an endorsement.
Marketing is often a hit and miss game, but by taking these three tips on board, you stand a greater chance of your product having a successful launch.