A recent study found that sales reps spend only 36% of their time selling. The other 64% is spent hunting for leads, preparing proposals, and managing customer relationships. This is where a sales engagement platform like Outplay can help.
Sales engagement platforms are designed to make it easier for sales reps to find and connect with potential customers and manage customer relationships, thus giving them more time to do their jobs, i.e., sell.
The platforms provide various tools to help with managing leads, tracking customer interactions, collaborating with coworkers, and more. This article will explore sales engagement platforms, how they can help your business, their advantages over other options, and pricing information.
What Are Sales Engagement Platforms?
Sales engagement platforms are software that helps salespeople increase their productivity and performance. The goal of using a sales engagement platform is to automate repetitive tasks, such as prospecting and follow-ups, so that sales reps can focus on selling.
Top Features Of A Sales Engagement Platform (SEP)
When you engage such a platform, you can expect the following features:
1) Lead Management
Automated processes help you manage and track your leads from first contact to close. You can improve your conversion rate and increase revenue by nurturing your leads through the sales process.
2) Prospecting Lists
Import your leads into the engagement platform, and prioritize and sort them according to your ideal buyer persona. It’ll also give you an option to drive data-driven decisions on how to engage each lead.
Sales engagement platforms make it easy to personalize your outreach at scale. You can segment your lists based on job title, company size, or location. Then, you can create targeted email and LinkedIn campaigns with custom messaging for each segment.
When you’re ready to take things to the next level, you can use advanced features like account-based marketing and lead scoring to hone in on your target audience.
3) Engagement Tracking And Analytics
Sales engagement platforms offer valuable insights into how prospects engage with your sales content. This data can help you fine-tune your sales strategies and improve your close rate.
Most platforms offer some form of engagement tracking, but the features and depth of data vary from platform to platform. Some standard metrics include:
- Read rate: How often are your emails opened?
- Click-through rate: How often do recipients click on the links in your emails?
- Reply rate: How often do recipients reply to your emails?
- Forwarding and sharing: How often is your content forwarded or shared?
4) Email Integration
One of the advantages of using a sales engagement platform is integrating it with your email. It allows you to have all of your customer interactions in one place.
Most sales engagement platforms offer a free trial, so you can explore the features and benefits before committing to a paid plan. Prices start at around $15 per month for basic plans.
Sales engagement platforms can help you close more deals by automating repetitive tasks, providing insights into your customer’s behavior, and giving you the ability to track your performance. If you’re not using a sales engagement platform, you’re missing out on an important tool that could potentially help you close more business.
Advantages Of Using A Sales Engagement Platform
Here are some benefits of using a sales engagement platform like Outplay:
-A sales engagement platform can automate and streamline your outreach process.
-It can help you manage your contact lists more effectively.
-A sales engagement platform can help you track and measure your progress and results.
-It can provide you with valuable insights into your target market and customers.
-A sales engagement platform can help you scale your outreach efforts.
-It can save you time and money. For example, you can use a sales engagement platform to automate your email campaigns.
-A sales engagement platform can help you improve your customer relationships. Customers play a vital role in the success of any business.
Pricing For Sales Engagement Platforms
Sales engagement platforms typically charge a monthly subscription fee. Generally speaking, the price can vary depending on the features and functionality of the platform and the size of your team or organization.
Some platforms offer discounts for larger teams or annual plans. Alternatively, others offer a monthly subscription, while others charge a per-user or per-contact fee. There are also pay-as-you-go options available.
Some sales engagement platforms offer free plans for small businesses. However, these plans usually have limitations, such as the number of contacts you can have, the number of emails you can send per day or week, and the lack of certain features.
When choosing a sales engagement platform, it’s important to compare pricing options and find one that fits your budget and needs.
A robust sales engagement platform can help improve productivity, close more deals, and increase customer satisfaction. Therefore, it is essential to compare each platform’s features and costs before deciding to invest in one.