Your website is the online representation of your business. It showcases your products and services, tells your story, and provides information about how to contact you. So, it’s no surprise that you want as many people as possible to visit your website. But if you’re finding that your site isn’t gaining the traction you’d hoped for, here are four reasons why that may be happening. By understanding these factors, you can take steps to correct them and start seeing results.
Targeting High-Competition Keywords
A big mistake you could be making that will result in not gaining website traffic would be targeting keywords that have a lot of competition. Many websites assume that targeting popular keywords will result in better rankings, but they fail to account for the more successful websites that are also ranking for those keywords.
Think about it like this: there are 10 spots on the search engine results pages, and search engines will display the most trusted websites ranked for those keywords. Now, take into consideration that your site is new, and you will understand that you stand no chance of ranking for the same keywords. What you should be doing is teaming up with a leading agency that provides quality SEO services and will be able to give you the right strategy. They would try to rank for long-tail keywords because this is how people search and you will face much less competition. This is primarily because long-tail keywords aren’t the easiest to replicate; “top plumbing company” will have too much competition compared to “most affordable plumbing company in North America”, for example.
Your Content Needs Improvement
Another reason that your website is not receiving a lot of traffic might simply be that your content requires desperate improvement. If you were to take a look at the websites that are ranked in the first few spots in the results pages, the one thing you would notice is that they are producing high-quality content that is attracting links.
How can you ensure that your content is of high quality? One way you could do this is to perform keyword research. This would entail trying to find out which keywords are being searched for the most often in your particular niche, and then creating content based on the various subtopics. Not only does this mean you are creating content for the various keywords, but also related topics that people might be searching for.
You Aren’t Gaining Good Backlinks
One of the more common reasons websites don’t gain traffic is that they are not getting good backlinks. Most website owners are under the impression that any link is better than no link, but unfortunately, that is simply not the case, and some links might even be considered spammy by search engines, resulting in sites not even showing up on the search results pages.
How do you fix this? The best way to fix this is to ensure that the links you are receiving are of high quality, of course, and the best way to do this is to create high-quality blog content that attracts high-quality links. Another way you could get links back to your content or site is by commenting on the blog posts of other websites.
You Aren’t Promoting
Now that we have established that you need to be creating high-quality content, it’s also worth noting that even if you are creating the best content on the internet, that doesn’t matter if no one is seeing it. As such, what you should also be doing is trying to promote your content as much as possible, which is quite easy to do once you get started.
To follow the 80/20 rule, which is spending 80% of your effort promoting content and 20% of your effort publishing content, you will need to be more active on social media platforms. One of the best platforms to promote your blog content would be Twitter, where you can post short snippets of blog articles. Another way that you could promote your content would be through influencer marketing, advertising campaigns on social media platforms, or even by creating video content for platforms such as YouTube and advertising there.