Launching a new website is exciting, and many will tell you it only takes a few steps. While this is true, launching and establishing a website are two diverse aspects new owners should be aware of. As a new website owner, the hype you come across on the internet can lead you to make costly mistakes that can push you to exit the venture. Running a successful website is a challenging fit. For this reason, we’ll discuss the five mistakes new website owners make.
Failure to understand the target audience
Before launching a new website, you must understand who your target audience is, what they like, challenges facing them, and provide a solution. Understanding the issues your audience goes through will enable you to create content or recommend products that suffice each need. Don’t use the approach of one shoe fits all, but publish a blog and articles that address your audience’s needs. Always remember that different people have diverse interests and pain points.
Get rid of the idea of mass submissions
Yes, consistency is key to growing a business online. However, don’t overdo it. What you’ll be doing is wasting resources while your website stagnates. Provide your audience with relevant information in reasonable intervals to allow them to digest and look forward to the subsequent publication. Research user intent or purchase SEO monthly packages to help grow your business and generate income.
Poor user experience (UX)
User experience (UX) is how fast or slow your website loads. Whether a user is accessing your website on a smartphone or desktop, navigation should be fast. However, you are in trouble if your website loads for a long time or doesn’t load on a smartphone. Today, the larger population can access the internet on phones.
Hence, your site shouldn’t be an exception. And if that’s the case, you’ll lose many potential readers or customers. Use a UX design that allows your site to load fast because no one has the time to wait for a page that takes forever to open. In such scenarios, they’ll leave and find whatever they need elsewhere, which is not what you wish for.
Failure to market a brand
Publishing a website begins a very long and challenging online journey. But, you must find effective marketing strategies to inform people of its existence. Ensure that you create accounts on all social media platforms, give a brief introduction, then leave a link to your website.
This way, any reader who clicks on the link lands on your website. As a result, these visitors will increase traffic on your site while others can turn to conversions. Be the go-to person; make sure your readers know they’ll find the solution they need on your website, and be consistent in establishing your brand.
Overly relying on SEO
Undoubtedly, Search Engine Optimization (SEO) is crucial for any website to grow and be established. However, you need to do it right so that search engines can recognize and rank your website. Unfortunately, some new website owners will unnecessarily stuff keywords or underuse them.
Knowing and practicing how and where to use SEO to increase traffic and get top ranking by search engines is imperative. If the topic is all new to you, get an SEO coach to help you do it right and power your website. Proper SEO is a great way to build traffic and increase online findability by ranking among the top sites.
Some website owners indeed earn thousands of dollars. However, let the hype not drive you because you must adhere to many guidelines to grow and get to that place. Making money from a website isn’t an overnight dream, but you must be patient and put in a lot of effort. Further, it will also depend on how well you learn current trends and implement them to grow traffic, increase conversion rates, then eventually smile to the back.
Are you a new website owner?
The above list of outlined mistakes new website owners make isn’t complete. However, Joyful SEO can help you grow your business and avoid these mistakes – and many more!