For decades, email senders have pondered the optimal time to send. It’s a good question, mainly if your readers have limited time, so this article focuses on the importance of timing your emails. In other words, your customers won’t be able to respond right away to your email since they’re too busy. You want to send emails that are opened and responded to, but you also don’t want to waste time perfecting your messages if no one reads them.
This is the problem that everyone in fields like sales, recruiting, HR, marketing, etc., faces. The timing of your email may have a significant impact on your return on investment. It might also be the deciding factor in landing that hot lead or filling out your ideal team. The list could go on and on.
Half the battle is just sending out professional-quality emails if you want to go forward in business. You must also know when is the ideal moment to send it. Thankfully, it is precisely what this manual will cover. We reviewed dozens of research from the past, examined the data, and came up with concrete solutions that will be of tremendous use to you, so let’s begin.
The Importance of Timing Your Emails
The point of sending an email is presumably to have the receiver open it and respond quickly. That’s easier said than done, however.
New research shows that the average time it takes for an individual to respond to an email has increased. Only 23% of your audience can respond in less than an hour, even though this is the suggested amount of time. The remaining 77% said they were okay with responding after a few hours to a few days. And after a day, just 1% of doors remain open.
Justifiable causes for this tendency are as follows:
- Constantly checking one’s inbox may be pretty disruptive.
- Hasty replies result in incomplete responses, generating even more emails.
To make matters worse, here we enter the chaotic middle ground. A typical day for your ideal customer involves receiving between 100 and 120 emails. They can’t waste time reading it all. Therefore, timing your email sends isn’t only about getting your message through at the right moment.
Another benefit is that you’ll be sparing your readers’ inboxes from unnecessary messages. What’s more, it’s the best way to outdo rivals who want access to the same person’s email as you do.
Here Are the Top 5 Criteria to Use When Determining When to Send Emails
Let’s look at some characteristics that might help you figure out the optimal time to send emails.
Classification of the Economic Sector
It’s important to note that open rates vary among sectors. There are a few variables that might affect this. Industry sectors with high open rates tend not to put much effort into advertising. The education sector is an excellent example due to its average open rate of 28.5%.
Because schools are responsible for informing kids and their families about academic matters, this makes perfect sense. A high open rate may be attributed to the fact that they aren’t trying to sell or promote anything. Due to the promotional nature of most email marketing operations, the retail business has the lowest open rate. Consequently, knowing your target market and specialty will provide a general outline for your email marketing strategy.
The Equipment Used by the Recipient
Nowadays, more individuals than ever before have access to mobile phones. The convenience of reading emails on mobile devices has increased as a result. Research shows that 85 percent of all email users check their accounts on their cell phones.
Unfortunately, only 25% of email campaigns are optimized for mobile consumers. Consequently, subscribers have a poor experience and discard 42.3% of their emails. Identifying the preferred time of day to reach your target audience is facilitated by knowing the kind of device they use.
Sending emails between noon and two is an excellent time to reach people in white-collar fields. During that time, they’ll go out to get lunch. They presumably utilize their phones instead of bringing their computers to the cafe.
Demographics of the Intended Audience
To further tailor your email campaigns, consider including age and gender information about your intended recipients. For instance, if you want to reach the working-age population, you need to know that they are more inclined to check their email before 9 a.m.
This is the time of day when most of today’s youth like to check their emails. Again, if you want to reach working moms, you shouldn’t send emails simultaneously as you would to women who aren’t mothers.
Marketers typically send 1-2 emails every week. The more emails you send, the less valuable they become to your readers; hence this is the suggested limit.
However, there may be exceptional circumstances when more frequent email communication is required. If you’re a course developer and someone signs up for your email list, you may send them a chain of emails every day for a few days, and then you might go back to sending emails once or twice a week. However, experiment with different send intervals to see what works best for your list.
What your product or service is about
Individuals with a wide variety of needs are the focus of your product or service. If you’re marketing a business-to-business service, you should aim for weekdays like Tuesdays, when your subscribers are more likely to be at their workspace.
It would be best if you didn’t try to sell your email outreach software through Saturday night email marketing. The manager of marketing you’re looking for is probably out with pals at a local place. However, if you’re trying to offer services related to the entertainment industry, sending emails over the weekend is far more effective than during the week.
The Ideal Time to Send Your Email Marketing Campaign
To get the solution, we looked at data from several sources. In this research, experts evaluated billions of emails. Surprisingly, the outcomes were consistent. We’ll look at the results in one main framework: the optimal time of day and week to send emails.
Time of Day When Emails Are Most Effective
Employees often begin their days by answering any outstanding emails. From 8 a.m. to 12 p.m., as suggested by the majority of research, is prime time. It’s not vital to limit yourself to the wee hours of the morning. So, where do we go from here?
The clock has struck noon. Wordstream also showed that between the hours of 1 and 2 in the afternoon is a productive time. At that time of day, most of your subscribers are eating lunch and checking their phones for new messages.
According to previous research, the hours between 4 and 6 in the evening are also optimal. Why? It’s the time of day when individuals are most likely to be on their phones while commuting home from work.
In a nutshell, there is no one optimal time of day for sending emails. That’s why knowing who you’re talking to is so important. It would help if you did many A/B tests to determine the optimal moment for maximum impact on their minds. It is possible to send emails at different times, such as 8:00 a.m. and 6:00 p.m., on the same day of the following week. You may compare the results to conclude your audience’s actions when you’re finished. Don’t be shocked if the answer falls within the range of possibilities, however.
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