Whether you’re a social media influencer or use TikTok for your pleasure, translating your videos can be extremely helpful for your engagement. According to Tech Jury, TikTok has been downloaded 2.6 billion times around the world, with 47.4% of users being younger than 30. Regardless of whether you post videos from NA, Europe, Asia, or someplace else, translation can make your content far more appealing to international fans. Let’s take a look at how you can easily translate TikTok videos and make the most of what the platform has to offer.
Benefits of Translating Your TikTok Videos
TikTok took the world by storm only a few short years ago. Based on Finances Online, TikTok has 732 million monthly active users as of 2021, with the platform being valued at $50 billion. The platform has become especially viral with teens and young adults who enjoy sharing content with friends and family across the globe. It has led to an influx of new influencers who would otherwise have never found a platform to publish content on as they do on TikTok. Learning how to use TikTok to expand your business has become as essential as Facebook, Instagram, or Twitter marketing. This is because there are plenty of upsides to creating and translating your TikTok videos:
- Global brand awareness for your business
- Drive conversions for your website
- Ability to use TikTok ads to effectively market your content
- Easy to go viral daily thanks to its algorithm
- Ensure that TikTok flags your content as accessible thanks to translation
Use the Right Tools to Translate your Captions
To translate your TikTok captions properly, you will need to use outside tools and resources. While you may be able to translate your captions to one or two languages if you are bilingual, anything beyond that will require attention.
Tools such as Grammarly and Evernote are specifically designed to help you write and format short text content akin to TikTok captions. You can reach out to the top translation companies in USA for professional assistance regarding localizing your TikTok captions into various languages. Using Google Translate is a bad idea in this case since Google’s AI doesn’t take cultural context, puns, inside jokes, or memes into consideration. It’s best to work with a professional translator instead to come up with captions of equal quality in different languages.
Make Good Use of TikTok’s Built-In Text Editor
Fortunately, TikTok features a very comprehensive text editor, which you can use to add captions to your videos. Even though TikTok relies on videos alone for content, captions are an essential part of what makes its platform appealing. Here are the steps you can follow to add captions, both in your native language and translated:
- First, upload or record an original piece of video content on TikTok
- Press the checkbox in the right bottom corner of the UI
- Press the “text” button found in the footer of TikTok’s screen
- Choose your font, text alignment, and color
- Use your smartphone’s touchscreen to drag and scale your text
- Use TikTok’s clock icon to determine when in the video the caption will appear
- Add some flair to your videos with emojis, filters, and custom music before finishing
- Press “Done” once you are satisfied with how your TikTok video looks
TikTok is an extremely popular and addictive social media platform whose life in the spotlight has only just begun. Why not make the most of it and reach out to international followers through translated captions for your videos? Write captions in your native language before choosing which languages to translate your writing into. You can look forward to a plethora of people flocking around your content as soon as you publish your first translated videos.
Bio: Melony Hart is a marketer, writer, and content creator with experience in both social media marketing and business development. Her love for marketing extends to various aspects of social media, including sales, management, and content writing for advertisement purposes. Melony is very passionate about her career and enjoys contributing to online outlets in the form of articles, studies, and research.