Designing and developing an app can be a long, difficult process full of technical challenges. Once your app is finished, and on the market, you could be forgiven for assuming your work is done. This isn’t the case. In fact, it’s only just beginning.
Getting users to download an app is difficult, with many developers employing the services of a company like apptimizer.net to get a head start. However, retaining users can be an even trickier challenge. Keeping them engaged requires constant work on your part. To achieve truly sustainable growth, you must focus on both user acquisition and retention. Let’s find out more.
The first step in your sustainable growth plan needs to be acquiring users and generating downloads. There are a number of approaches you can take, but they all work towards a common goal: making your app attractive to users.
It’s important to understand how apps are sold. Online stores like the App Store and Google Play store sell millions of apps, sorting them into lists and charts for users to browse. The higher your app is in these charts, the more downloads you are likely to get.
So, how can you get your app higher in the charts? The answer is through downloads and reviews. The more downloads and positive reviews an app has, the higher it will place. Conversely, apps with few downloads and/or negative reviews will tumble down the charts.
Reviews serve another purpose too. They can be the deciding factor in a user’s decision to download your app. Reviews are displayed clearly on your app’s product page and contribute towards your app’s rating. Users will check these to verify that your app is legitimate and, therefore, worth their time and money.
However, getting a user to download your app is only half the battle. Research has revealed that most apps get deleted within six days of being downloaded. Obviously, users deleting your app will not benefit your sustainable growth strategy. So how can you keep these users engaged?
Retaining your users is an ongoing process that means you have to be constantly improving and upgrading your product. The app industry is competitive and oversaturated, a rival app with better functionality could pose a real threat to your business. By ensuring your app is using the latest and best technology and is up to date with all modern security practices, you will help keep users on your platform and away from competitors.
You also need to regularly provide content for your users to keep them engaged. This could be in the form of entertainment, such as videos or images, or through new features or instructional blogs and guides.
Sustainable growth is a delicate balancing act. Focus too much on user acquisition, and you will see your app quickly deleted. On the other hand, there’s no point focusing on user retention if you don’t have anyone downloading your app in the first place. It’s vital you commit to both strategies if you want to see true long-term, sustainable success.