Naturally, you’ll assume that email and social media are the primary awareness-raising platforms. But did you know you can also promote your webinar on LinkedIn?
Your success in promoting your webinars and virtual events is a strategic challenge all on its own. Although LinkedIn is exceptionally well suited for the B2B market, it’s crucial to keep in mind that its users are interested in a wide range of topics, not just business.
You only need to identify the right audience to present your webinar. Here is some advice on creating a tremendous B2B webinar and promoting it on LinkedIn for the best results.
Step 1: Select the Best Format for Your Content and Audience
The first step in organizing a webinar is deciding what it will be. Webinars are generally extensive. It can be anything from videos to narrated slideshows to product displays.
Any type of format may be appropriate for the intended purpose. Ensure that the webinar fits contextually and correlates with concurrent activities by closely aligning it with your entire content strategy and editorial plan.
Step 2: Build Your Target Audience
LinkedIn has fantastic audience targeting options that allow you to reach out to the specific people you want.
You can create a lookalike audience using your database. LinkedIn will locate users with traits of your existing viewers and allow you to target them.
You can utilize retargeting to create and target a LinkedIn audience. It gives you many possibilities for including and excluding traffic based on their actions on your website.
Step 3: Create Interest in Your Webinar
Start spreading the word about your webinar to ensure the highest possible attendance possible. Let your followers know what’s happening and keep them involved in the dialogue.
Make promotional content high-quality, distinctive, and provided consistently throughout the promotional time.
Establishing a landing page where visitors can sign up for your webinar is also critical for success.
Step 4: Choose the Appropriate Time and Location
An appropriate schedule for webinars is essential. Although similar presentations may be viewed later, attracting an audience to the live event is significantly more engaging. Aside from that, interactive components such as a Q&A part or poll questions are also significant.
Even if a person is interested in attending a webinar, it is natural for something like that to slip someone’s memory. Including “Add to Calendar” links in your webinar invitations is best. Setting up automated email reminders for registered users is also recommended.
This feature is embedded into LinkedIn Events; everyone you directly invite will receive three automatic reminders to attend:
- seven days
- three days, and
- 15 minutes before the event.
Step 5: Promote Strategically
Now it’s time to focus on driving attendance. LinkedIn might be one of your most valuable assets in this situation, particularly with B2B webinars geared to specific professional sectors.
Share a link to your webinar on LinkedIn
Plan some organic material to go along with the webinar theme. Share a post from your corporate blog related to the topic and preview the information you’ll cover.
Engage your followers by sharing high-value information. There are various sorts of material that do well on LinkedIn:
- Blog posts or articles
- Original video content
- Images, drawings, and infographics
- Industry news
- Quick tips
LinkedIn supports essential information, so ensure your material isn’t solely promotional. When you develop and publish educational and exciting materials, you have a better chance of appearing on LinkedIn Pulse and gaining even more attention.
Your webinar marketing strategy should establish the frequency of your post on LinkedIn. Posting 2-3 times per week on LinkedIn is highly suggested as part of a more effective strategy.
LinkedIn Ads can help you achieve visibility in the feeds of professionals who may be interested in your webinar topic.
You may also amplify an organically performing LinkedIn Page update or launch a new campaign. You can also use Message Ads for sending personalized invites to targeted attendees.
Share using LinkedIn Groups
LinkedIn Groups are a place for professionals to exchange and discuss mutual interests. They’re also an excellent way to get more people to know about your webinar—even those who are not yet in your network.
Join industry-specific groups in which you have a genuine interest. Following that, you’ll want to join in Group conversations and use the opportunity to create and expand your network. The topic of your webinar will organically come up if you have the correct targeted viewers.
This strategy can be utilized over time, not to fill last-minute openings.
Step 6: Follow Up
You can send “Thank You” emails to your attendees or “Sorry We Missed You” emails containing a summary of the webinar’s content to those who couldn’t. Use these follow-up messages to gather feedback and share supplemental information or relevant content.
With a direct call-to-action, this is an excellent opportunity to promote next-step action. If the webinar is successful, the target customers will be more responsive.
The success of your webinars depends on your promotion strategies in place. You can use a variety of resources to promote webinars on LinkedIn efficiently.
Using LinkedIn to your advantage is simple. The tips above can help you build your audience, boost interest, increase registrations and drive attendance to your webinar.