Your brand voice is how you show your personality, how you demonstrate to the world who you are, what you care about, and what makes you, you.
Just like every person’s voice print is unique, so too is your brand voice a unique representation of your values and perspectives.
When trying to get your point of view across, consistency is key.
The last thing you want is to leave your target audience confused about which of the clamouring voices they can hear is actually the right one. A strong and consistent brand voice can do wonders for your brand and your long-term success.
Read on to discover how to create your own brand voice for social media and beyond…
Consider what makes you, you
There is no point in diving into creating a voice that showcases what you care about if you aren’t sure yourself. Define who you are, what you care about, even the language and words you like to use. Get it all down and create a comprehensive guide to your tone, style and values.
Once you know how you want to sound, you can better maintain your voice and also share it with others who will maintain it for you. Your social media marketing agency, for example, will need to know everything they can about your brand voice so they can consistently emulate it.
Know your audience
Along with knowing what you care about, you also need to know who your target audience is, and what it is that they care about.
A key part of any content marketing strategy is to provide value and give your audience what they want. The same can be said for the importance of your brand voice.
You need to highlight the things you have in common with your audience so they remember you, and are more likely to choose you now and in the future.
Consider the best tone to use
Your target audience might spend their time on different platforms, and respond to a variety of forms of marketing. The tone of voice that you use to talk to some users on social media may be far different than the tone for a guest blog on various websites. Or the way you communicate in an email or other platform. That doesn’t mean you can (or should) change your brand voice entirely.
You can adjust your tone to the people and situation without losing consistency. You may choose to be more humorous and even cheeky on one platform, while on another it may seem inappropriate. You may also decide that one campaign is more informal than another. As long as you keep your fundamental style in line, your brand voice will remain strong and consistent.
Remain true to your brand
The final key to a strong and consistent brand voice is to remain true to your brand. You should always be evaluating and measuring the success and failures of your digital marketing strategy. When you do, you may find that the tone of voice or style you are using isn’t working, and must be changed. That is fine, trial and error is a large part of any business.
Just don’t allow this feedback to lead you to completely change your brand voice. Your values and personality remain the same, and your brand voice should reflect that in the best way possible to be strong and successful.