E-commerce is the driving force behind the current internet revolution. Domain names draw customers to the online stores in the same way the business name and banners attract foot traffic to the storefronts. As the number of visits to your site grows, so does your chance of making more profit.
However, the truth is, not every website name is suitable. So, how do you select a name for your e-commerce site that you’re certain is a great fit? Fret not! Study the list of not well-known tricks to choose a good domain name we have compiled for you.
Let’s dive in!
Get Other Name Extensions
The .com domain is the go-to extension for many people, but there are also different alternatives, like .net or .org. This way, even if the .com site appears on the Google search first, your site will still be on the list and identifiable to your customers.
Although an ecommerce platform has more alternatives, the .store extension can be an ideal choice. But there are even more possibilities, including:
Before signing up, compare prices to get the best deal. Also, renewal fees are an essential consideration when choosing a name extension. For instance, some domain registrars sell .store extensions at low prices to attract new customers but then raise renewal charges the following year.
Prevent Legal and Copyright Disputes
Registration of e-commerce business names can be tricky if you plan to include a reference to a well-known brand name, such as Twitter, Alibaba, or Pepsi. You may also run into trouble if you use the terms of your competitors or celebrities. If you plan to grow your e-commerce brand in the future, you should conduct global copyright research — and you can do so on USPTO (The United States Patent and Trademark Office)’s website. If you’re indecisive, it’s better to speak with a trademark lawyer.
The best e-commerce domain name is one that does not have any copyright challenges. Visitors will almost always land on your rival’s site instead of yours if your domain name is spelled similarly to a well-known brand in the field. Steer clear of trademarked terms if you don’t want to get in trouble with the law.
Make the Name SEO-Friendly
Adding relevant keywords to your domain name will drastically improve your SEO search output. Are you not convinced? Try to remember something you’ve bought recently. Your buying decision was most likely aided by the search engine you used. You’re not the only one; 51% of customers use Google to research products and check out the company’s site before purchasing.
Also, if organic web traffic is your primary goal, register a domain name containing keywords targeted at your audience. Customers will understand what the online store offers before they even click on the link, and search engines will have a decent sense of what the site is all about.
This method, however, has several limitations to take into account. Specific titles (such as UsedCarsForRent.com) can appear spammy and restrict the number of products you sell. Visitors to your website might think you’ve got only tables on sale if your name is BestTablesForSale.com.
The use of exact-match domain names might be difficult for companies with an extensive range of products because they restrict the site’s traffic or sales to a single product.
Put an End to Uncommon Spellings and Hyphens
Digits and hyphens in your domain name make it more difficult for visitors to remember and type. Including a relatively harmless digit, such as “6,” which some potential customers might type as “six,” can significantly impact search engine rankings, resulting in a loss of prospective customers.
Customers are less likely to recollect a brand title with random characters, digits, and hyphens. That means people can misspell your brand name and end up on a competitor’s site, or they might conclude your website isn’t working, and you’ve closed shop.
Take the Radio Test
Companies frequently use the ” Radio Test ” to determine whether their website names are good enough, companies frequently use the “Radio Test.” Pretend you’re airing an advert on a local radio station to do the test. Toward the end, the host yells out your domain name and directs the listeners to your web address. The test can be easily done at home with your family members or friends to help you to avoid letter combinations that sound alike.
If the listeners can remember and spell your e-commerce business name, it has passed the Radio Test. If they can’t, the chosen name has failed, and you need to start over from the very beginning.
If you listen to our tips and tricks and do the Radio Test, your e-commerce business will have a name with a profitable digital presence. Your next smart move is to begin promoting and branding your site to land on top of the Google search list. So what are you waiting for? Get your domain name registered now!