How Artificial Intelligence Can Support Content Creation

Content Creation

Content Creation

Content creation has become a necessity in today’s modern business world as organisations begin to realise the importance of strengthening consumer engagement and attracting organic traffic. Fortunately, the process is no longer as tedious and time-consuming as it once was, thanks to advanced technologies like artificial intelligence that can assist you in meeting the challenging demands of publishing quality material at a more rapid pace.

AI can make the task more efficient regardless of the stories the brand tells or the pieces you write. With that said, here are some ways the technology can support your content creation needs.

Speed up your research

Researching will always be a part of the process of content creation. There are no two ways around it. Unfortunately, it can take a lot of time, depending on how complicated the topic is. Thankfully, AI-driven solutions like Upword can speed up the process by identifying and extracting the core ideas of articles and other written pieces. In doing so, it summarizes documents for you so that you don’t need to read through everything to have a better understanding of what they’re all about. This saves you a lot of energy and time, so you can focus on creating your content instead.

Automate small initiatives

Recent reports predict that artificial intelligence’s application in many social media platforms will go beyond two billion dollars by this year. And this number is an excellent indication of just how dominant AI technology has become in this digital environment. With a bit of guidance, it’s possible for AI to develop usable material for brand and company voices across many social channels to improve engagement. While this doesn’t necessarily mean that the content will be perfect, it can save writers time since they’ll only have to edit the piece rather than do the legwork themselves.

Get new ideas and keywords

One of the most challenging aspects of being a content writer is having to create material at scale since it isn’t easy to think up topics quickly. However, by leveraging artificial intelligence, you’ll be able to generate a multitude of different ideas and keywords that you can use in no more than a minute. As any professional content creator knows, having a well of ideas to draw from is advantageous to any content marketing strategy. Moreover, it aids in visualizing opportunities for internal linking and enhances your SEO efforts.

Collect user-generated content

Many studies have found consumers base their buying decisions on user-generated content. Because of its influence on marketing, overlooking brand-related insight will result in missed opportunities for conversions and sales. But by using AI, you can gather and identify feedback from your customers relating to your products and address any concerns that they may have.


Artificial intelligence may not yet be at a level where it can replace humans in tasks like content creation. However, they can support them and make the job much more streamlined than it would be if done manually. For this reason, it’s best to adopt AI technologies to enhance your content creation efforts.