Is it possible to keep up with the advancement of technology? Conversely, is it possible for a group of individuals to remain current in today’s digitally dominated world without the aid of technology?
Think of all the tasks performed before any content is published: keyword research, data analysis, analytics, trends, search engine optimization, and content writing – from personalizing to optimizing. These tasks add up quickly, and marketers spend valuable writing time researching, testing, and optimizing.
Despite this, as the digital world expands and technology advances, there’s no denying that artificial intelligence (AI) is going to change the game of content marketing – and already has:
1. Chatbots’ 24/7 Interaction With Users
It is easy to see it every day – chatbots on websites providing detailed information to consumers who want answers immediately. However, chatbots are no longer just found on websites; they are everywhere. For example, you can now use Facebook Messenger to have converse with users. It mimics real-life conversations with consumers to avoid consumers having to fill out generic forms when talking to the app. Instead, users can receive quick and immediate responses to their questions and purchases throughout the entire customer journey. As a result, users feel like they are having a normal conversation with a human being rather than with a robot.
2. Custom Feed Algorithms
As technology advances, marketers can track and analyze what users are interested in. As a result, content strategists can then develop news, articles, blogs, and other forms of content that are more likely to be interacted with and engaged with by users. As a result, content strategists can then develop news, articles, blogs, and other forms of content that are more likely to be interacted with and engaged with by users.
In the digital world, social media, for instance, have created such a presence. Analyzing data allows marketers to create social media posts relevant to consumers’ search for, such as products or services.
Let’s say, for example; you are on Facebook. Whenever you first set up a Facebook account, you select things you are interested in, such as bands or companies. Eventually, you will likely have liked and followed several pages over time. Your interests are then taken into consideration for advertising. Facebook ads, for instance, helped the Grand Ole Opry sell tickets online. By using data from previous posts and page likes, marketers could advertise ticket sales to those interested. The Grand Ole Opry’s advertisement regarding ticket sales was sent to users who previously shared the post or liked posts regarding upcoming events. This provides users with customized content directly on their social feeds.
3. Predictive Analytics
Marketers use predictive analytics to observe consumers’ behavior and create profiles based on that. Marketers can use AI to generate relevant content based on predictive analytics. As a result, personalized, valuable content can be provided at each customer journey stage, which is enormous for digital marketing.
Amazon comes to mind. After browsing the site, you’ve found a few items of interest and saved them for later. This is the consideration phase of the customer journey. The products you like have caught your attention, and you are now considering buying them. Following this, you visit Instagram, and as you scroll through, an ad from Amazon appears with the products you just recently viewed, along with similar or related items. You instantly desire to purchase the products after viewing them once more. So, you close Instagram, open Amazon, and proceed to checkout. The idea here is to leverage artificial intelligence to create custom, personalized content for each customer at each step of the customer journey.
4. Content Strategy Research and Development
Using artificial intelligence, content marketers can create content relevant to their target audience at every marketing funnel stage. Thanks to AI, content marketers can create content relevant to their target audience at every marketing funnel stage. By using tools such as AI copywriting software, tailored-fit content can be created for your target audience.
In addition, AI can analyze and compare data more rapidly than humans. This allows content marketers to develop content strategies based on data obtained from AI easily. As a result of artificial intelligence, strategists can produce relevant and trending content based on numbers instead of gut feelings.
5. Quick Content Generation
Artificial intelligence has advanced so much that machines can retrieve data and analyze it to incorporate it into content, such as articles and blogs. A few examples of simple tasks to optimize range include:
- Analyzing Google trends and analytics for content research.
- AI content recommendations: Based on Google Analytics analysis, AI recommends content ideas aligned with trending topics.
- Search Engine Optimization (SEO): Artificial intelligence can recommend SEO strategies for more relevant, valuable content.
Technology will never stop advancing, and the digital world will only continue to expand as time goes on. In a world where there is so much competition in the digital world, and we have so little time to generate more content, Artificial Intelligence has become a dynamic game-changer in digital marketing. Whether it is 24/7 chatbots, analyzing data and trends, custom feeds, or generating the content, there is no limit to what AI can do for content marketing.
Sajid Hussain is a senior content specialist at TechNerds with proven digital marketing experience. He harbors a passion for writing on various topics related to futuristic technologies, innovation, and digital marketing to educate and inspire his readers.