Video marketing has changed. Brands can no longer rely on a single polished video every once in a while and compete. Rather, you need a steady flow of videos to stay visible to modern digital algorithms and consumers.
While traditional video production still has a role to play in marketing and communication, it’s simply too slow for modern audiences. And many businesses cannot afford to have a full-fledged production team.
Making videos with real humans can also take weeks of filming, editing, and reshooting, which can use up time and resources that could be better spent elsewhere.
Unsurprisingly, many businesses, including large corporations, are turning to solutions like Deeprain AI’s AI avatar platform to produce marketing content quickly without blowing their marketing budget.
Besides product and promotional videos for social media, you can also use AI avatars to onboard employees, pitch clients, and support customers.
Here is how AI avatars are transforming online business communication, and why your company cannot afford to lag behind.
Eliminating the content bottleneck
One of the biggest reasons why AI avatars are becoming popular with small businesses is speed. Creating a single video requires scripting, filming, editing, voice recording, and multiple revisions. And those are just the creative parts of the bigger process.
You’ll also need cameras, lighting, teleprompters, and actors. If a camera breaks or the script has mistakes, it can set you back hours or even days. And since product features are always changing, it’s easy to see why many businesses are ditching actors for AI avatars.
AI avatars remove most content bottlenecks, allowing you to produce large amounts of videos. Once your script is ready, you can create a studio-quality video in minutes. If you need to update the price or a product feature changes, you can quickly edit the transcript and regenerate the video instantly.
AI avatar platforms like AI Studios offer 1000+ ready-made avatars, enabling you to create a massive amount of personalized videos. They also support custom avatars, so businesses can build a presenter that looks and sounds exactly on-brand, without needing any filming.
Onboarding and communicating with employees
Naturally, people respond better to faces. Animations can be cold and technical, and even with a few witty quips here and there, they struggle to retain the attention of the viewer.
AI avatars let you craft a warmer message and connect with the viewer. You can show excitement in onboarding videos, seriousness in compliance training videos, or optimism in company-wide announcements, something you can’t achieve with animations.
AI avatars also make it easier to communicate with employees located in different regions across the world. You can generate a video in German, Spanish, Portuguese, and other major languages from an English text. In most cases, you only need to specify the language, which we can all agree is a far cry from the days of looking for translators.
AI avatar platforms let you train the avatar with your onboarding documents, compliance guidelines, and other employee training materials. This allows the avatar to deliver accurate and consistent messages, making it the ideal tool for training and internal communication across global teams.
Interactive customer support
Many websites now use AI avatars to assist customers. Instead of typing into a boring chatbot, you can now talk face-to-face with a realistic person on your screen.
The AI avatar is plugged into an LLM and responds instantly when customers greet it or ask a question.
You can even train the avatar using your company’s specific setup guides and product manuals, giving it the exact answers to highly specific customer questions. This moves far past a basic chatbot because it pairs automated speed with actual insider knowledge of your business operations.
Using AI avatars for customer support allows you to combine the speed of chatbots with the empathy of human customer service agents. But unlike human agents, they don’t fatigue or get frustrated, and are available throughout the day.
Just a short while ago, these avatars were experimental technology used mainly by big tech companies. Today, even local restaurants and salons are using them to communicate more quickly and promote their businesses online.
Whether you’re looking to create marketing videos or train employees, AI avatars can enable you to produce content that would have been difficult and expensive just a few years ago.
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