Volunteer Relation: 7 Fundamental Impacts of Volunteer Management on Volunteer Retention (2022)



Volunteers are the crucial human resources of nonprofit organizations because most organizations depend on volunteers for their services. Organizations execute volunteer management strategies by using various methods which help in recruitment, training, and volunteer retention. Organizations should focus on building volunteer management programs to enable the maximum potential for volunteer retention. Moreover, executives should consider that when volunteer management fails and volunteers leave an organization, it can affect the image of your organization.

Due to high-end technology, volunteer management tools have become more accessible. With the correct volunteer management software, communication and cooperation between the volunteers and the organizations have become more manageable.

Define Volunteer Management

The systematic strategy used by a nonprofit organization for recruitment, marketing,  engaging, training, replacing, and retaining is called volunteer management. Using a systematic approach often results in a productive volunteering team.

Define Volunteer Retention

Keeping the volunteers engaged in a nonprofit organization for a particular period is known as volunteer retention. A robust and trusted volunteer management software can help organizations with volunteer retention. It carries out various organizational activities to make the work less consuming and more effective. Moreover, Salesforce volunteer management helps manage the volunteers’ jobs and roles for a particular event or cause. It also tracks the volunteers working hours, so it handles the organization’s volunteering programs.

We have understood how the volunteer management system has helped retain volunteer retention. Let us see how it has impacted volunteer retention.

6 Fundamental Impacts of Volunteer Management on Volunteer Retention

  1. Helps Increase Volunteers

Participants are more attracted to join an event or cause of a nonprofit organization because the organizations now make sure that the procedure they made to sign for registration is more straightforward and convenient. It’s highly essential for any non profit event planning, to attract and recruit a suitable set of volunteers that can help the organization reach their goals. The online way of doing registration requires a short amount of time to complete the whole process of registration by the participants. As a result, all these have ultimately led to volunteer retention, and more people are signing up for the organization’s causes.

  1. Helps Build Volunteer’s Trust

Volunteers are provided in-depth training after joining the organizations by the management team to deliver their duties required by the organization. Moreover, organizations have volunteer program managers and staff who help volunteers on those days when they have any questions to ask. As a result, volunteers’ confidence and trust increase in the organization, and ultimately volunteer retention improves.

  1. Helps Encourage the Volunteers

If volunteers’ work is appreciated and valued, they are more encouraged to stay longer in an organization. Volunteer management programs are the main focus of an organization to encourage volunteers to give their time and effort to the causes and events and continue to improve the retention and motivation of the volunteers.

  1. Offers More Flexibility 

Organizations have developed more flexibility for volunteers, based on when they can work according to their schedule, due to which more volunteers can manage their tasks without difficulty. People are busy nowadays; therefore, volunteer management’s decision of flexibility has led to increasing volunteer retention. As far as employees are concerned, organizations have started the practice of Volunteer Time Off (VTO,) which offers employees some flexibility to volunteer with paid support, adding more hours to volunteer-oriented activities.

  1. Helps Enable Better Communication 

Volunteers developed a sense of belonging in the organizations because the latter ensured that the volunteers could communicate and build a connection with them. It has been made possible with the help of a volunteer management system. They also follow automated volunteer management systems for time savings.

Volunteers get quick responses from an organization. Organizations quickly answer the volunteers regarding any queries or assigning about their new responsibilities. The communication between volunteers and an organization has improved, leading to volunteers wanting to stay in a particular organization for extended periods.



  1. Saves Time & Efforts of the Organization

Nonprofit organizations follow a crucial volunteer management tool, the volunteer database, for which volunteers’ time gets saved. It stores and provides information about the volunteers of their past and present. And this database maintenance has benefitted the retention rates of the volunteers. Organizations used to manually keep records, due to which they missed out on many opportunities.

Adopting volunteer management procedures can aid organizations in retaining volunteers, but organizations hoping to do so should go further. They should also provide adequate funding to encourage volunteer activity, foster a volunteer-friendly corporate culture, provide their volunteers with memorable experiences, and directly engage in recruiting new volunteers.

However, neither these other processes nor volunteer management techniques alone will maximize retention. The infrastructure, culture, and volunteer experience that will keep volunteers coming back should be invested in by organizations if they wish to retain these vital human resources.


Managing and working with volunteers is a challenging task. This process requires planning, knowledge, and creativity. The volunteer platform helps make the procedure simpler and more efficient in a world where technology is revolutionizing our work. Although some software, such as SignUp, LittleGreenLight, and Golden, stand out among the best volunteer management systems available because of their simplicity and ease of usability.