Nothing hurts more than when a potential lead doesn’t reply to your well-crafted email. No matter if you use the best email marketing tactics and tools, there are incidents when your cold emails aren’t reverted back and respond to your expectations.
So, what to do in that case?
Well, quitting is never an option here. But if not quitting, then what?
This article is all about those potential ways in which you can sway your customers and get them to respond back to you.
Hence, if you wish to learn more about the best follow-up strategies and prevent your leads from going dark, read this interesting guide and get amazing insights for your next campaign.
To form successful business relations, it’s crucial to be personal and improve your customer experience. The art is to ping them gently when you don’t hear from them. A simple follow-up can be anything from asking if they are fine lately or if they are stuck somewhere. Make an effort to research about your prospects before sending them cold emails, and make sure you follow-up without waiting for too long.
Before showering with follow-up emails:
- Ask them about their availability. This is an impressive way where both parties can save time without nudging endlessly.
- Flood your prospects with enough options of communication and inquire them which ones will work best in their interest. When you go with their preferred method, you are less likely to go empty.
- Set a deadline of days for follow-up. This will prevent your prospects from any unwanted spamming. The least you can do is ask if you should follow up for future proceedings. In case they don’t respond on time, follow-up within five to eight business days.
- Lastly, consider their perspective well enough and stop being too invasive.
Using Automation to Follow-Up
In the era of technology and advanced digital tools, you can replace your manual efforts with automation easily. From keeping track of your prospects to using customizing available templates, the cold email automation tools have come far.
Furthermore, if we talk of the follow-up, you can create scalable and effective email sequences. Businesses can use these tools and have free trials of some to elevate their growth. There are plenty of things that you can do using these tools. Here are some of them:
- A/B Testing
- Compelling Subject lines
- Trying different templates
- Schedule emails
- Sequenced follow-up
All in all, you can streamline your outreach and do social media and CRM integrations using cold email automation tools to attain desired results.
Creating Trigger and Severe Urgency
Now, this is one hard-learned fact that marketers generally ignore. Just ask yourself these questions:
- Why will anybody open your email?
- What is so special in your email that will make the prospects respond?
- Are you influenced by your own email?
It’s all about what you are offering and, in return, what you get. If you plan on hitting the pain points of your prospect, offer something valuable and worthy enough to prevent their wastage of time. You can offer:
- White papers
- Handwritten note
- Direct Links and visuals
This way, you can create an exact sense of urgency and tell them that you possess the solution that they are looking for.
Furthermore, adding a triggering event shows that you are paying attention. Hence, in a nutshell, all you can do is provide solutions for the issues they have been looking at on other platforms.
Short and Sweet Content With Hooking CTA
This is one major aspect of drawing your customer’s attention. Your content must resonate with your audience and should be specific and concise without a tinge of monotony and dull tones.
Focus on the following:
- Make a hooking subject line as it matters a lot, like a lot. You must never underestimate the power of a compelling subject line and what all it can bring to your table.
- Refrain from using spam words. Once you are marked spam, it will hurt your brand reputation more than anything. Hence, shoot your shot carefully.
- Ask questions when in doubt.
- Emphasize more on your CTA and provide useful links with visuals, but yes, keep them specific.
Remember that you must have clickable content that makes your audience hit that button and go through your brand, knowing what things you are ready to offer to your clients.
Previously sent emails are a thing of the past; don’t refer to them. Instead, try on new and innovative ways to experiment with your customers. Be persistent, but do not cross your lines and disturb them continuously. Use minimal attempts that are more productive instead of using more and less catchy.
In the end, be relevant and informative and try different approaches, and stick to what is best for both parties. Get your sales email strategy perfect and see how things work out for yourself.