Take full control of your traffic dynamics with Adsterra’s CPA Goal, a game-changing tool that revolutionizes the path to achieving maximum conversions at a cost-effective CPM or CPC price.
Empower yourself with intelligent algorithms that allow advertisers and affiliate marketers to precisely target traffic based on their desired eCPA or conversion count. Say goodbye to the challenges of acquiring massive traffic while maintaining exceptional quality.
Highlighting the Benefits of CPA Goal for Advertisers:
- Prioritizing Quality over Quantity: Instead of simply acquiring a large volume of impressions, CPA Goal allows you to optimize your impressions based on crucial marketing parameters.
- Protection against Overpayment: With meticulous evaluation by CPA Goal algorithms, every placement reaching the designated spending threshold is assessed to guarantee the desired conversions or meet the target eCPA, preventing overpayment.
- Flexible Pricing Configurations: Customize a set of rules to automatically evaluate traffic and prioritize the highest-performing segments.
- Automated Unlinking of Placements: Any placement that fails to meet your pre-defined rules will be automatically unlinked.
- Preventing Unnecessary Unlinking: If an ad placement reaches the spending threshold and continues to deliver satisfactory conversions or maintains the desired eCPA, it will be retained in your campaign. After a few days, the placement will be reassessed to ensure it still aligns with your KPIs.
Exploring the Purpose of CPA Goal Optimization:
CPA Goal optimization serves advertisers who prioritize conversions when acquiring traffic through CPM or CPC pricing models.
In the past, advertisers had to manually remove and blacklist placements that incurred high costs with minimal conversions. However, CPA Goal has revolutionized this process, saving CPM/CPC budgets.
CPA Goal automatically unlinks placements that meet your specified criteria, based on eCPA or the number of conversions. You no longer need to switch between your tracker and Adsterra to create a blacklist, as the intelligent algorithm handles these tasks seamlessly.
Understanding How CPA Goal Works:
With CPA Goal, you can purchase CPM or CPC traffic and optimize it based on two key parameters: the average cost of conversion and the number of conversions. Simply set the rules for the intelligent algorithm.
Start by establishing a critical spending threshold. Once this threshold is reached, the CPA Goal algorithm individually evaluates each placement to ensure it meets your essential parameters:
Experience the Ease of Adsterra’s CPA Goal Feature, allowing you to effortlessly define a rule that precisely targets the most influential placements. Adsterra’s intelligent algorithm will automatically evaluate and detach any placements that fail to meet your Key Performance Indicators (KPIs). Say goodbye to ineffective traffic sources and embrace a more streamlined and prosperous advertising strategy.
Setting itself apart from previous versions of similar features in the market, CPA Goal introduces a tailored and personalized approach to traffic optimization. It surpasses the traditional “target payout” criterion. Adsterra’s algorithms go the extra mile by thoroughly evaluating each placement that surpasses the critical spending threshold, guaranteeing alignment with the desired conversions or eCPA. This meticulous evaluation ensures enhanced precision and effectiveness in achieving your advertising objectives.
“Earlier, you would manually remove placements that spent too much while sending very few conversions. First, that’s time-consuming. Second, that demands mastery. And finally, with tons of traffic, you could have missed the right moment for optimization and spent too much,” Gala Grigoreva, CMO at Adsterra, outlines the benefits of CPA Goal. “We’re excited we can now provide our partners with a more advanced way of improving ROI and pulling the best-matching traffic from their targeting. Here at Adsterra, we have a local motto, ‘Make great ROI your rule,’ and that’s precisely what this tool is about.”
Set up your own rules to command CPM/CPC traffic and generate conversions on your terms!