Sales decks are a great way to convince your customers to buy into your product or service. However, creating an effective sales deck can be challenging. Here are 10 creative ways to make your sales deck more convincing:
#1: Make Sure To Include That Personal Touch In Your Sales Deck
If you are selling in person, by all means, use the personal touch! Your charm and charisma can definitely help increase your closing rate. The person in front of you is more likely to buy if they feel that your product or service is well-suited for them personally. You just have to be careful that it doesn’t come off as overbearing when selling remotely.
#2: Sales Deck Examples Can Be A Guide To Show Your Passion
Showing your passion for what you’re selling can be one of the most powerful ways to convince a customer. If you’re really passionate about what you’re offering, don’t be afraid to let it show through conversation and body language. It will greatly enhance your credibility and make people want to do business with you even more.
#3: Showcase The Competition To Improve Your Sales Pitch Presentation
When you’re selling in person, you can use this strategy to your advantage. If you’re selling a product and the customer asks for an example of an alternative that they may want to go with, it could be a good idea to show them why yours is the best option. You just have to be careful not to come off as arrogant or boastful when doing so. A sales deck can also draw attention to the competition if someone was only casually browsing through your materials. This could lead them to click away from your website entirely so it’s definitely something you need to consider when deciding whether or not to include it. How much should you focus on showing what makes your product or service different from the competition? That’s really going to depend on whether or not it would be beneficial.
#4: Powerful Headlines Can Make Or Break Your Sales Pitch Deck
A headline is a powerful tool for getting a viewer’s attention and drawing them in. If your headline doesn’t catch their interest, they may never bother reading further into your sales deck. You have just seconds to leave an impression that will make people want to learn more about what you’re offering so having a bold headline can definitely help. However, it’s also important not to go overboard with this since too much sometimes ends up being detrimental instead of helpful or enhancing.
#5: Sales Decks Help You Sell An Exciting Experience To Improve The Quality Of Your Product Or Service
If you’re just starting out or if your product or service doesn’t have much of an audience yet, it might be difficult to convince people to buy straight off the bat. How do you make up for this? By offering something extra that will make their experience with your product or service more exciting. You can offer them bonuses like exclusive content or access to behind-the-scenes videos on how things are made. Even something as simple as lifetime upgrades can also entice people into parting ways with their money instead of taking a wait-and-see approach.
#6: Showcase Your Company Culture To Build Trust With Customers In Your Sales Pitch Deck
People like doing business with individuals they trust. If someone sees that your company has a great culture, they feel more at ease about doing business with you. It subconsciously makes them feel like they’re part of a family or community where everyone is there to support each other and look out for one another. This is why it’s important to show that you value your company culture in the right context and the right way.
#7: Be Active On Social Media To Improve Your Company Culture And Show You Care About Customers In Your Sales Deck
People love seeing what companies are up to on social media whether it be sharing photos from events, promoting products, or even providing discounts. If people see that not only do you have a nice website but also an active presence on social media sites, this could increase trust levels tenfold! You can build strong relationships with customers by going above and beyond for them.
#8: Making Your Sales Deck More Interesting With Compelling Graphics And Design
You’ve probably seen a sales deck before so you know how dull they can be. The information is there but the presentation is lacking. That’s why it’s important to make your sales deck more visually appealing because simply having great content isn’t enough anymore. You need an edge that will set you apart from everyone else and graphics are that edge! If you want to design effective slides, try using Venngage – It allows anyone to create compelling, professional designs with ease.
#9: Be Transparent About What You Need To Provide In Order To Sell Your Product, Service Or A Business Proposal To Customers
Don’t be afraid to ask for help! People are far more likely to trust you if you’re honest about what it is that you need. Even just asking people to share your sales deck on their social media accounts can make a big difference. The more views/shares/likes your sales pitch gets, the more people will take notice! It’s important not to come across as entitled though because if you act like you deserve something without putting in much work at all, customers may feel taken advantage of and then drop off entirely.
#10: Include Quotes To Make Your Pitch Come To Life And Draw People In With Your Charisma
People love quotes for various reasons but one thing they do well is speaking straight to the heart of the reader. If someone reads a quote that’s meaningful to them, it can really make an impact on their life and maybe even inspire them to take action. A great way to approach quotes is by including one at the beginning of your sales pitch deck as well as several other points throughout! It’ll give you more chances for people to resonate with your content and remember what it was about it that made an impression.
Venngage is a free and easy way to create your sales deck. We offer templates that you can use to make it even easier for you, as well as the ability to collaborate with colleagues on documents in real-time through our web app or mobile apps. If this sounds like something that would work for you, head over here and give us a try! You’ll be glad you did.