Building your email list seems a top priority for any business. But, how effectively are you building your email list?
Does it seem easier? Of course, every work needs a strategy. Capturing emails of your website visitors cannot be done manually. So, you are in need of an email capturing tool to take care of these things.
What is an email capturing tool? Why does it matter to your business? Are you one among many business owners searching for answers to this question? If yes, then this blog is for you.
Let us dive into the blog to know more about email capturing practice and the right tools to pick for your business.
What is Email Capturing and how does it help businesses?
Email capturing is nothing but capturing the email leads from your website. Collecting email addresses from your visitors strategically is what email capturing is about.
But, how does it happen?
Email capture has become a common thing on every website. For example, an eCommerce website triggers the user to enter their contact information to avail of a coupon code. We all know it actually works!! This is how email capture happens.
Without any manual intervention, nowadays, businesses started relying on email capturing tools. The email capturing tools takes care of collecting the contact information of the visitors and stores it. Using the tool’s dashboard and analytics, you can review the contact information and how well the contact information gains your business and increases your conversion rate.
But, what can I do with the contact information? If you are murmuring with this question, here is the answer for you.
With the contact information i.e. the email id of the customers, you can easily reach out to them at regular intervals. You can send them newsletters, referral program invitations, product launch updates, and other brand information. It helps you to have a consistent connection with your customers. If you are an WooCommerce store owner, you can rely on the best abandoned cart recovery plugins to take care of the automated emails and engage your customers at regular intervals.
Can’t wait to explore the most valuable email capturing tools, right? Without taking your time into my pocket, I will start listing the email capturing tools.
10 Best Email Capturing Tools 2021
Though there are a number of ways to increase a website’s conversion rate, email capturing tools are the most favorable thing that marketers would love to. Implementing the best email capturing tool on your website is not as daunting as you think.
Here comes the listicle with the 10 Best email capturing tools 2021.
Optinly, the goal-based popup plugin, is the first in our email capturing tool list. The attractive popup templates specifically trigger the visitors to enroll their contact information. It becomes a huge plus for any business website and captures valuable leads. Using Optinly requires no coding knowledge. Any novice business owner can create eye-grabbing popups and collect emails from their visitors.
Types of Popups in Optinly
Optinly contains different types of popup options including,
Floating Bar Popups
Sidebar Popups and more
- 75+ Responsive WordPress popup templates with an in-built editor
- Pre-existing marketing goals to trigger your popup campaign
- Multiple popup types to capture emails
- Unlimited page views
- Easy and flexible installation
- Advanced popup triggering like a page-based trigger, exit trigger, device-based trigger, etc
- In-depth popup campaign analytics
- Export data in CSV format
- Seamless ESP integration
You can enjoy Optinly’s 14-day free trial. Paid plans start from $25/month.
OptinMonster, the well-known lead generation plugin, comes under next in the list of email capturing tools. It highly converts visitors into customers through its customizable popup templates. It has a drag and drop editor to create popups and other lead generation forms. You can make use of 50+ beautiful templates and enjoy the comprehensive set of targeting and personalization features.
- Aimed targeting campaign options
- Attractive lightbox popups
- Adblock detection
- Easy ESP integrations including MailChimp
- Drag and drop editor
The paid plan starts from $9 to $49 per month
Bloom, the popular WordPress popup plugin, provides an easy way to capture the email addresses of visitors. The popup mainly supports bloggers who are eager to collect the readers’ email addresses to engage them with multiple automated emails. It also has a demo site to test its features.
- Attractive lightbox popups
- Multiple opt-in types including the sidebar, notification bar, and signup forms
- Basic page targeting options
- Easy ESP integrations
- Customizable popups
The pricing plan starts from $89 for one year of support and updates to $249 for lifetime support and updates.
SleekNote, a great tool for popups and slide-ins, becomes a great plugin to collect email addresses. The visual popup builder helps to create a customized design that suits your business. As an email capturing tool, SleekNote helps in great targeting to any website and includes built-in analytics. You can integrate with Google Analytics and engage in AB testing as well. It is easy to optimize the popups for better results.
- Easy customizable popup templates and slide-ins
- Advanced targeting options
- Flexible AB testing
- Built-in analytics
- Performance comparison
- Mobile-friendly campaigns
Paid plans start from $49/month
Green Forms or Layered Forms are the type of plugins that brings in the same level of customization. It helps greatly in email capturing tools. You can limit the color, copy, and a few other standard features. You can create beautiful popups to capture email with the match with the rest of the branding imagery.
Layered popups, the visual editor, help you to view live changes and create a similar design that you are fond of. The email capture app integrates with Campaign monitor and also has built-in AB testing.
- Multi-layered popups
- Visual popup editor
- Marketing system integrations
- Popups Library
- Better Performance
Paid plan starts from $21
6. Thrive Leads
Thrive Leads, the next email capturing tool helps in creating stunning popup forms. You can create popups with the WordPress dashboard and it helps in capturing the email lists. It has the conversion-based WordPress plugin that becomes a great partner for the business to collect more email addresses. You can have control of the popup campaign.
- Drag and drop editor
- Easy customization
- AB Testing
- Multiple option types including lightbox popups
- High-level targeting options
Starts from $67 to $147
SumoMe, the popular email capturing tool, highlights the social sharing of the visitors. The analytics of this tool helps in improving the lead capture techniques and boost customer retention. You can make use of attractive templates to grab the attention of your visitors. Creating popups seems easier as no cue is required here.
- Multiple email option forms
- Attractive styles accompanied with the templates
- Free WordPress popup forms
- AB testing to analyze the performance
- Easy email integration with other platforms
Paid plan starts from $39/month
8. Hello Bar
Hello Bar invites visitors to join the subscribers’ list with its attractive templates. Being an email capture tool, you can take advantage of the popups present in it. It is also a stick floating bar that provides an opportunity to the visitors to sign up for the newsletter and other updates. You can also try Hello Bar’s free version. But, you will be accompanied by a small icon on the left side of the bar.
- Convertible popup templates
- Exit-intent technology popups
- GDPR Policy and Google SEO complaints
- Targeting Parameters
- A/B testing to optimize sales funnel
Both free and paid plans are available. Paid plan starts from $29/month
LeadPages, a vast plugin, allows you to easily collect emails with the help of beautiful opt-in form widgets. A great thing is that it integrates with multiple platforms and other campaign tools like Facebook.
LeadPages helps you to design an unlimited amount of mobile-responsive templates and checkout pages. You can also make use of the Facebook ad builder and easily create compelling posts and popups with cool features.
- Time-delayed popups to attract visitors at frequent intervals
- Popup Triggers area available
- Exit-intent popups
- Easy customization
- Flexible ESP integration
Paid plan starts from $25/month
10. Gravity Forms
Gravity Forms, a premier email capture plugin, is easy to build powerful forms on the fly now. As a form builder, you can easily create forms to capture the emails of your visitors. This is one of the most advanced forms that run on WordPress. It easily works with Active Campaign platforms.
- Attractive 33+ form fields available
- Drag and drop editor
- Conditional logic feature
- Control over data
- Front end WYSIWYG enabled forms
- Mobile-friendly online forms
- Flexible Add-ons
Paid plan starts from $59
Now, the complete list of best email capturing tools is in your hand now. What are you waiting for? Compared to the other lead generation strategies, an email campaign always drives more traffic to your website. Try to attract the visitors with enticing popup forms and thereby grabbing their contact information out of it. Say, if you are an eCommerce store, automated email marketing campaigns may greatly help in reducing the cart abandonment rate of your site.
Your website seems the best place to capture more leads. Using the right email capturing tools always becomes a handy solution to increase your conversion rate within a short period. Try it out and experience the benefits.