Thousands of business owners out there are struggling with content marketing. It is often a complicated and confusing process. Many businesses have achieved success online by increasing web traffic or generating new email subscribers through effective content marketing campaigns. However, many of these businesses fail because they don’t keep up with the ultimate goal: acquiring customers and building trust that will fuel their business for years to come. So what are the secrets to content marketing success in a small business? A South Melbourne seo company has got you covered with their infographic, “7 Tips for Successful Small Business Content Marketing.”
Define Your Target Audience
There is a lot of competition out there, and if you want to succeed in content marketing, you need to consider who your audience is. If you cannot identify your target audience, no amount of digital marketing will help you convert leads into paying customers. You can go ahead and use your website to identify your target audience.
Rentround provides landlord & vendor leads to estate agents by comparing agent fees & services. Their audience is agents, who will be looking to use their services to improve their own estate agency marketing results. Knowing their target market, Rentround has created content on their site that talks about SEO, email nurturing and digital marketing tips geared at helping agents understand what they need to do to improve their agency marketing.
Rentround through their content now ranks for key tops centred around estate agent marketing and is generating free conversions via generating organic traffic.
Use Google Analytics to find the people who visit your site. This gives you a good idea of who your audience is and what they need and gives you the basic groundwork needed to begin your content marketing campaign.
Create A Content Strategy And Posting Schedule
You need to decide how often you will post content. Remember, it is important to be consistent with your postings and share your content on social media platforms. Once you have created a schedule and determined which days and times work best for you, consider the time of day that works best for your audience. Will they be at their desks or in front of their computers when you post the content? If it’s the latter, let them know in advance what time you will be publishing because this will give them enough time to read your content before they leave for work.
Align Content Marketing With Your Customer Sales Funnel
Once you have a list of your target customers, you can see which content is needed to influence them to make a purchase. You can also include the content in the email that you are sending out to potential clients. If you create digital media like webinars, use this information to create an online event that will help reinforce your message. For example, if you are selling software that helps people manage their finances, create an online event for your customers to attend to learn how to use the program effectively.
Use Social Media
This is one of the most effective ways to get your content in front of potential customers. Social media sites like Facebook, Twitter, Linkedin, and Instagram will help you reach people across the globe. Therefore, it is important to create profiles on all these sites and interact with others. Keep in mind that social media sites work best when you engage with your audience. This means that if someone comments on your post, you must respond to that comment or tweet back at them. Also, keep an eye on who is interacting with your posts because you can use this information to determine what type of content they are looking for and whether they are interested in following your business on social media.
Diversify Your Strategy With Different Content Types
It is important to have different types of content on your website. You may have the most amazing content, but if it is not being shared, that content will go nowhere. You must create other types of content other than blog posts and write guest posts for others to include in their content strategy. You can also take your existing blog posts and convert them into eBooks and other forms of digital media. If you find that you like blogging, try creating other types of content like lists and infographics.
Use Reviews And Testimonials As User-Generated Content
Don’t forget about your existing customers. They could be an incredible resource because they can provide you with valuable feedback to help you improve the content that you are creating. For example, if you are creating a software product that will help people track their fitness routine, ask for customer feedback on how well your software works so that you can improve it for future models.
Send Out Email Newsletters Regularly
You can use email marketing to distribute your content by sending out an email newsletter. Your target audience will be pleased that you are keeping them up-to-date on what is happening in your business. You can send this newsletter to friends, family members, and followers. This will help you build relationships with people that can eventually turn into customers or clients.
If you want to develop a long-term content strategy that will help you convert your visitors into customers, you must keep these seven elements of content marketing in mind. Remember, it is important to create different types of content and share it consistently on social media sites and on your website. This way, you are able to reach the right people at the right time. You will also create content that is useful for your customers and helps them get their business up and running.