You’ve probably heard about all the hype that comes along with creating a membership site, right? The constant flow of new customers, the amazing feedback, lives being changed, and don’t forget about that passive income coming in while you sleep.
As you might expect, not everything with online marketing is going to be sunshine and rainbows. It can be as you get moving along but expect to face some resistance before you get to the top of the mountain.
In this article, we’re going to be showcasing a few helpful tips for helping you create a successful membership site. These tips range anywhere from beginner tips, all the way to expert tips.
So even if you haven’t started creating your membership site yet, be sure to keep reading on in order to hear all of the important details.
Helpful Tips For Membership Site Creators
Before we get started, let’s identify exactly what a membership sites. Membership sites are simply platforms that offer gated content about a specific topic. You usually have to pay to access the content, but there are some circumstances where you can get free access.
With that being said, let’s talk about the first quick tip.
1) Membership Sites For The Money!
Don’t listen to those annoying non-entrepreneur friends who always say things like “all you care about is money!” In this scenario, you are certainly going to want to charge for the information that you provide. This is especially true if you plan on running paid advertising to your membership funnel. You need a way to recoup your ad spend.
Plus, people are certainly not going to value your product if you give it to them for free. This happens all the time and is really unfortunate, especially if you have life-changing information on the inside of your program. So don’t be afraid to charge a premium price for access to your membership site. It could monthly, annually, or even a one-time payment.
2) Fly Through The Creation Process
Another membership site tip to consider creating a membership site based on a topic that you are very familiar with. This will make your life a great deal easier since it will take you less time to set everything up.
While this might sound like basic information, people always go into lucrative niches because there’s a huge demand for it. However, your efforts can be severely slowed down when you just don’t know the topic well enough. Don’t let that happen to you.
This tip will also save you plenty of money because you won’t have to outsource content creators for the materials of your product.
3) Leverage Membership Site Software
This is yet another membership tip that will ultimately save you plenty of time and money in the long run. The tip is to utilize some type of membership software to help smooth out the process for you.
Software is helpful because these tools really streamline the process, allowing you to create membership sites even if you don’t have any experience. All in all, software tools will also significantly lower the learning curve for you.
A few examples of membership software include Teachable, Thinkific, and even platforms like Kajabi and Kartra. If you plan on using Kartra or other membership software, you also have the luxury of getting many more features aside from membership sites.
4) Easy Navigation For The Win
Another one of the membership site tips that will help you build a successful membership site is to create an attractive and easy-to-navigate design. Many members have problems with finding information on a page, especially if it is poorly laid out.
It will be much easier for your visitors to navigate and get the information that they are looking for if it is organized in an attractive manner. You should try to keep all of your content on a single page, preferably the homepage. This will make navigation an absolute breeze.
5) Communication Is Key
Another membership site tip is to create lots of different ways for the members to interact on the site. If you have a membership site about parenting, then you obviously want to offer a place for parents to communicate with other parents.
You also need to have sections where parents can discuss their kids and their lives. Keep these sections dynamic and make sure that they are updated on a regular basis. You can also outsource someone to moderate and interact with your customers if you need to free up some time.
6) Add Upgrades
Lastly, try to find a way for your members to upgrade. This will allow you to generate more money while at the same time, giving your customers even more of what they want.
You may also be able to upgrade your membership so that your memberships double in value. By doing this, you can add in extra bonuses such as a private Facebook group, Zoom coaching calls, or even specific case studies or extras. Those extras are going to depend on the niche or field that you’re in, so make sure that you come up with something great.
If you follow the membership site tips above, you will be able to attract new members and retain the members that you already have. If you offer helpful advice, provide great content, and maintain an easy-to-navigate site, you will soon find that your membership site has many loyal visitors. This is due to the fact that you are providing a valuable service to your members and they appreciate it when you do so