Running a restaurant isn’t for the faint-hearted. It’s demanding and requires a high level of management to survive the competition. A lot of restaurant owners focus only on food and believe that it is enough to drive people to their restaurant.
Even if you offer quality food and your customers enjoy it, there are many other elements at play that you need to get right before you can term yourself as successful. The overall experience has to be great for any customer to become a loyal advocate of your restaurant.
Restaurant management is nothing less than project management where you must plan work effectively and ensure all components come together to give successful results. It takes consistency and a strong dedication to manage a restaurant and its employees successfully.
We gathered information from some of the most successful restaurant owners and have compiled a list of the easiest restaurant management tips shared by them:
Keep changing menu items:
Having no variety can make your restaurant vibe very stale and stagnant. Of course there may be certain signature items on your menu that customers keep coming back for. But it is crucial to add seasonal dishes to add some variety to the menu.
Based on the season, you can remove some items that people won’t prefer and add different ones that you can encourage them to try. Make sure to seek customer feedback on these items to understand whether or not they are being liked.
Train your staff:
One of the major factors that contribute to the success of a restaurant is its staff. Ensuring your staff is well equipped with the knowledge of dealing with customers and giving the best services is crucial to provide customers a memorable experience.
Losing good staff can be disheartening for any restaurant owner. It is expensive to find a replacement and train them again from scratch. Instead, find the right candidates for the job and train them right in the beginning.
It’s very easy to train employees now with the help of tech tools like LMS. A LMS allows you to deliver training digitally to your staff. In fact, Docebo LMS comes with a mobile application as well to help your staff learn from anywhere at any time through their mobile devices.
Prioritize customer satisfaction:
A very common advice, but very underrated at that. Managing customers is one thing, but understanding what will ensure customer satisfaction is of paramount importance.
Your most important goal should be that the customer finds no reason to complain, and this can be achieved by being proactive. As a restaurant owner, your hands need to be in everything to be able to ensure customers have a delightful experience.
Rent out space for hosting events:
If your restaurant has an open area or can be transformed to create space for a small event, you can increase footfall by renting the space. You can host comedy shows, live music, college parties, etc.
The key is to accommodate these events during time slots when you have fewer customers so it doesn’t affect your usual businesses. Make sure to provide arrangements as requested so customers can market your restaurant through word of mouth.
Create a powerful social media presence:
Everyone is online these days. People go out to restaurants, have a good time, click pictures and upload them with the restaurant name tag. This is the cheapest way of marketing your restaurant as it literally costs nothing.
Request customers to follow you on social media and engage them with creative content and your experiments with food. Make sure to post about any offers online to attract customers.
Restaurant management is daunting, but you can work towards making it effective. Implement the above mentioned ideas to provide customers a satisfying experience.