As an eCommerce store owner, you understand that reaching your target audience is essential for your company’s growth. It’s also important to pay attention to some nitty-gritty details about your site and make sure it’s as functional and user-friendly as possible.
In this round-up post, we will share highly sought-after tips for improving your ecommerce sales, including beginning your email marketing correctly, getting more customers to come back to your store, and offering a better shopping experience. Read along to get a grasp of what your eCommerce business might be missing out on.
Improve Your Site Speed
Poor site speed is the number one reason customers could abandon your website. Customers expect seamless loading speeds, especially when scouring your website for product information.
The good news is that there are many ways you can improve your site’s speed – from optimizing images and videos to ensuring that the content on your pages is lightweight to reduce the number of redirects. Optimizing your site for speed can significantly impact revenue in the long run.
Optimize Your Mobile Experience
The growing number of eCommerce sales strategies using mobile devices to browse and purchase online products creates a need for a mobile-friendly design. If you’re not already using one, now is the time to ensure that your website is optimized for mobile devices.
The good news is that with Google’s Mobile Friendly Update, it’s easier than ever to optimize your store for mobile. The update uses Google’s algorithm to determine which websites are best suited for mobile users. If your site isn’t optimized for mobile, it can negatively impact its search rankings in Google’s search results pages – which means fewer customers will see it!
As part of the Mobile Friendly Update, Google also announced they would add a “Mobile-Friendly” label to websites considered mobile-friendly by their algorithms. This label will appear on Google’s search results pages next to results where searchers could use their phones to access information on those sites.
Utilize High-Quality Product Images
Regarding online shopping, product photos are one of the most important factors influencing a customer’s buying decision. The images should be high quality and show the product from different angles. Avoid taking photos with a smartphone or tablet camera. Instead, use a DSLR camera or hire a professional photographer to take your product pictures.
Replace Stock Images with Real Photos
The best way to upsell is to show people what they can get by purchasing your product or service. Using stock images in your eCommerce store is not an effective way to do so because they don’t represent the actual product you sell and don’t help build trust with your customers. Instead, replace stock images with real photos of your products taken by yourself or hire professionals.
Improve Your Product Descriptions
Product descriptions are an essential part of ecommerce websites. They help customers make better decisions about the products they want to buy and can help you sell more to people who are already interested in your products. Good product descriptions are:
- Descriptive. They explain the product, why someone might want it, and how it works.
- Factua The facts and features should be accurate and easy to understand.
- Engaging. They should be written to engage the reader, drawing them into the story of your product or brand.
Use a Mega-Menu for Easy Navigation
Most ecommerce stores use a long list of pages as their primary navigation system – which may be fine when there are just a few products but becomes unwieldy once you have hundreds or thousands of items for sale. A mega-menu allows you to create one page with all your products on it so users can easily navigate through them.
Create Multiple Landing Pages
One of the biggest reasons people abandon their shopping carts is that they find it difficult to find what they want on your website. This is why creating multiple landing pages that cater specifically to each type of customer is so important.
For example, if you sell clothing online, consider creating separate pages for men and women and one for each age group (teens/kids/adults). By doing so, you’ll be able to show each visitor exactly what they’re looking for without forcing them to click around your site.
Implement a Live Chat Feature on Your Website
Live chat has become a popular feature that many online shoppers want to see when they visit an ecommerce site. When you add live chat to your website, you’ll be able to communicate directly with prospective customers who want answers quickly and efficiently. This can result in more sales and positive reviews from your customers because they’re getting help immediately without having to wait for a response via email or phone call.
Include Social Proof on Your Website
Social proof is a powerful marketing technique that can help you increase your conversion rates significantly. It’s effective because it appeals to our innate desire to fit in with the crowd and make good decisions.
That said, social proof can be tricky to incorporate into your ecommerce website. The most common solution is adding reviews and testimonials from happy customers, but this works best when you have many reviews available. You may need to get creative with your content if you don’t have many reviews. You could use quotes from satisfied customers or include photos of happy customers using their products.
Send Abandoned Cart Emails
Abandoned carts are a huge source of lost sales for ecommerce stores, but they don’t have to be if you send abandoned cart emails promptly. The goal is to get these emails out before your customer leaves the site for good – usually within 24 hours of abandoning their cart. This allows them to return and complete the purchase before it expires forever.
Offer Shipping and Returns
One of the biggest challenges for eCommerce sales strategies is shipping products to customers. If you don’t have a physical store, it cannot be easy to understand how much shipping will cost and how long it will take.
You need to offer free shipping on orders over a certain amount or at least provide some discount for shipping costs. You can also offer free returns if your customers are unhappy with their purchase, increasing customer satisfaction and reducing the chances of negative reviews on social media sites.
If you want to follow the latest trends in eCommerce sales strategies, one of the best ways is to look at what established online retailers are doing. This can give you an idea of what others are trying. If you’re looking for ways to improve your ecommerce store, it’s important to recognize what the current market seems to value most. If a strategy has worked well for another company, you may be able to emulate it effectively if you can judge its effectiveness and find reasons for its success.