Every business owner delving into the world of e-commerce needs digital marketing to take their business one step further. In all truth, to swim through competition and become visible takes a thorough marketing approach. But for those needing to streamline marketing processes, HubSpot might be what they are looking for. It’s a platform offering marketing tools to help a business rank.
Benefits of Using HubSpot for E-commerce Marketing
We can trace the origins of e-commerce back to its humble beginnings in 1994. However, since the turn of the century, the industry has come a long way, and the inevitable evolution of marketing came with its development. Digital marketing is at a point that, just two decades ago, no one thought possible. While it used to be time-consuming, the game changed to bring speedy solutions. That is the point where HubSpot, as an e-commerce and sales software platform, rolls in with a bang – it helps you grow your business with less struggle. But let’s see what the particular benefits of this platform are.
Improved Customer Segmentation
One thing that HubSpot handles excellently is customer segmentation. In marketing efforts, segmenting your customers effectively is extremely important. Once you sort the audience based on their interests, behavior, and demographics, you can create targeted campaigns tailored to each group’s specific needs. This could be considered an organizational tool, and it’s one of those things that every business should use.
Personalized Content Creation
High-quality content speaks directly to your consumers, and HubSpot offers excellent content creation tools. You can use them to create and publish different types of content, such as blog posts, social media updates, landing pages, and emails. Their A/B testing tools can be used to test different versions and check which ones significantly impact driving conversions. Personalized content will improve customer engagement and boost conversions because speaking directly to your audience creates a trustful bond between them and your brand.
Automated Email Marketing
Although email is often overlooked as a marketing tool, it’s a powerful solution for staying in touch with your customers and promoting everything new with your business. HubSpot hasn’t overlooked this marketing tool either, and they offer an automated way to run email campaigns triggered by specific customer actions, including website visits and purchases. This creates a way to deliver the right message at the right time and to stay relevant to your visitors and shoppers.
You will need thorough analytics to optimize and adjust your campaigns’ results. They allow you to focus on what works best and avoid or simply adjust efforts that fall short. HubSpot allows you to track your success to make data-driven decisions easily. With the help of this platform, you can track website traffic, lead generation, email performance, and sales metrics, all from a single dashboard. Additionally, you can create custom reports to analyze all campaigns and measure their success.
Integrations with Popular E-commerce Platforms
If your business is present on some of the most popular e-commerce platforms, such as Shopify, WooCommerce, or Magento, one of the best things about HubSpot is that it can integrate with them seamlessly. It allows you to sync your catalogs, sales data, and customer information across these platforms. Once the information is synced, HubSpot’s tools will help you create marketing campaigns to drive sales.
Streamlined Sales Processes
Another neat solution that HubSpot provides is its CRM (customer relationship management) tools which allow you to track leads and deals and manage sales pipelines more effectively. They can automate certain repetitive tasks, including follow-up emails and appointment scheduling, so your sales team can focus on closing deals. This helps streamline sales processes to a great extent and grow your business. You can also try HubSpot crm Google Sheets integrations to help you automate reporting and monitor your sales efforts.
How to Get Started with HubSpot for Your E-commerce Business
You’ve become familiar with HubSpot and considered each benefit of using this platform for easily growing your business and attracting more customers. Now it’s time to start with this powerful marketing platform to reap all its benefits. But before you start using it, there are some key steps you need to take.
Choosing the Right HubSpot Plan for Your Business
The initial step you need to take is to understand that HubSpot offers different solutions depending on the size of your business. They offer plans for small startups and those that are more likely to fit large enterprises. So to start on the right foot, you should figure out which plan works best for your business, what suits your needs and goals, and your budget. There are certain factors to include when making this decision, such as the size of your customer base, the complexity and volume of your sales and marketing processes, and the level of support and training needed.
Setting Up Your HubSpot Account
Once you’re entirely certain you’ve chosen the right plan, you should set up your new HubSpot account. Start by creating your account with your business information and credentials, then set up your profile and configure all the settings. HubSpot also allows you to connect all the social media accounts you have at this point. You can also connect any email platform you intend to use with HubSpot’s account.
Integrating HubSpot with Your E-commerce Platform
HubSpot provides many handy solutions and tools to help you make the most of your marketing efforts but to use this platform to its full potential; you should integrate it with your business’ e-commerce platform. This way, you can sync all the essential information, such as catalogs of your products and services, sales data, and customer information.
Creating Your First Marketing Campaign in HubSpot
Once you’ve set up your HubSpot account and integrated the e-commerce platform you’re using, you can prepare to launch your first campaign. You can include a blog post with personalized content, set up an email campaign, or create a suitable post to share across social media platforms. This is where HubSpot’s content creation tool will shine. It will be easy to design a professional-looking post that includes high-quality content, and with HubSpot’s automation feature, sharing will be quite straightforward.
Examples of Successful E-commerce Businesses Using HubSpot
HubSpot is a great tool to help your business easily drive more conversions. But before you make up your mind whether to choose a plan or not, let’s look at some case studies featured on their website:
- Rock Content is a content marketing agency that used HubSpot to automate its marketing processes and improve its lead generation efforts. As a result, they have witnessed a 650% increase in annual recurring revenue, a 78% increase in leads, and a 525% increase in the number of employees. HubSpot has helped them grow in every way.
- Avison Young is a real estate company that changed its customer relationship management (CRM) and consolidated its sales, operations, content, and service. They have done so by switching to the HubSpot CRM platform and thus elevated user adoption in North America from 23% to 90% in under four months.
- Crunch Fitness started to spread strongly as a franchise but suffered during the pandemic, like many other fitness clubs worldwide. But one thing helped them stay agile – they decided to use HubSpot, which in the end, increased their leads and the number of free trial signups.
- Handled is a moving company that stood out among the fierce competition using the HubSpot CRM platform. It allowed them to automate sales, customer service, and marketing processes. From no locations to 121 new locations in a matter of a year and a half, with 360°visibility, all with HubSpot.
- It’s not easy for software and tech companies to stand out, but that’s precisely what Ceros did by using the benefits of HubSpot. They’ve managed to focus on brand awareness and pair it with high-volume lead generation. They have witnessed a 900% increase in monthly MQLs and a 400% increase in monthly SQLs.
These are just some of the prime examples of how HubSpot managed to help a company grow and increase visibility and revenue, and raise brand awareness.
Conclusion – HubSpot Can Lead Your Business to Success
If you are looking for a centralized solution that can help you manage all your marketing efforts, HubSpot is your answer. Beyond centralizing all your strategies, it also provides you with personalized customer experiences, streamlines lead nurturing and improves ROI tracking. If you haven’t already, try HubSpot and see how it improves the visibility and reach of your e-commerce enterprise.
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Stefan Jovanovic is a Marketing Specialist at Coupler.io, an all-in-one data analytics service. Along with his passion for exploring various marketing tactics and outreach strategies, he also possesses a keen interest in photography, social media, and writing.