Within promotional marketing, there are discount coupons. It is about applying an economic discount to the products in order to get more sales. There are different ways of marketing techniques for eCommerce, this one helps you to increase sales.
Why use discount coupons in eCommerce business
The use of discount coupons in online stores is very common, we are not surprised to see in different online stores that they are applying a discount of 10% or 15% on their product catalog, there are many websites who provide promo/discount codes like CutFullPrice because sometimes discount or promo codes not available on official websites and the discount is a claim to generate sales that work very well.
There are many sites who apply the discounts directly to the price or encourage the user to use a discount code. When we use a discount voucher it must be integrated into a discount coupon strategy, since we need it to have a reason. For this reason, we should not confuse the direct discounts with discounts coupon code.
The use of this type of promotion is very widespread and, in addition, there are online business models that mainly use this resource to win customers. E-commerce with pricing policies with considerable profit can apply more conveniently discounts on their products without losing money. But if you have an e-commerce with almost no profit margin, it is more difficult to apply these techniques.
The business models for selling courses or subscriptions make a very aggressive discount, in the beginning, even losing the profit margin because later the customer will continue to pay. They are long-term products and we win in the long run.
The main reasons for making discount coupons
If we carry out a correct strategy we will know what we want to achieve and we can analyze if we have achieved it. The main reason is to increase sales but we must contextualize it better:
- We can use the promo codes within the different season
- promotions. It would be the perfect claim for campaigns that already have a reason for being, it is not necessary that I act only on the marketing strategy.
- It is used to attract new customers during specific periods such as Christmas.
- Promote new products that we want to make known.
- By applying it to products that we do not give out, we can improve our stock.
- We can use it as a claim for indecisive customers. It is applied as a technique to recover the abandoned cart.
- It is also used to build customer loyalty. If you have made a purchase we can send you a promo codes for the next
Consumer uses promo codes because they are looking for savings on purchases. In addition, he usually applies it to quality products that without the discount he could not buy them. The customer feels more satisfied knowing that he has bought a product below its price, that is, he has won. For this reason, we must carry out promotions from time to time because the client is looking for it.
The growth of eCommerce in the world makes the competition increasingly fierce when it comes to Internet sales. A good alternative to boost a store’s sales is online coupons.
In physical stores, coupons are recurring strategies used by retailers and brands to offer different types of vouchers. In e-commerce, the possibilities are even greater. They appear in varied types and can have different forms of use. The main advantages is customer loyalty and the feeling of exclusivity, which qualifies the consumer shopping experience of the brand.
What are the types of coupons?
The type or types of discount coupons that can be offered in e-commerce will depend on your creativity. There is a huge universe of possibilities and you must choose the option according to the objectives of the promotion. For inspiration, read below the most common actions that are carried out with promo codes.
One of the most repeated types of promotion. It is generally offered on commemorative dates – general or according to the store’s market segment. Demonstrating to the customer that you are attentive to what they need creates a sense of exclusivity and improves the shopping experience.
They are the regular discount coupons, like gift vouchers. They are offered to provide the customer with a lower value on the next purchase. They work in the following way: you offer a discount percentage if the customer buys a certain value. For example a 10% discount on the next purchase over the US $100.00.
These coupons help to retain the customer since the possibility that they will buy from your store again increases from the moment they know of the possibility of obtaining a discount in the future.
Tips to make better use of coupons
Some strategists can be used to improve the way you offer discount coupons to your customers. Learn about two of these strategies below.
Increase in the value of the average ticket
You already know how the average ticket works. But if you want to increase its value, this can boost your sales. For example: if your average ticket is US $ 200.00, create a 15 or 20% discount coupon for purchases over US $ 250.00. This can cause your customer to spend a bit more to guarantee the discount.
Find the customer who added the product to the cart
One of the main challenges for those who maintain e-commerce is to decrease the abandonment rate of virtual shopping carts. A creative strategy to get this customer back maybe to email them with a discount coupon code to use in a short time, so they can return and confirm the purchase. In addition to being satisfied with the product, it will feel exclusive based on the attention given to it by your company, which will help to build customer loyalty.
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