According to statistics, more than half of companies in the United States don’t have a digital strategy. Such numbers are troubling given the fact that nearly everyone is online. If you’re looking to establish an impactful digital footprint, you’ve come to the right place. In this post, we’re going to highlight some of the factors to put into consideration if you’d want to be successful at internet marketing. This begs the question, what are the key components of a successful digital marketing campaign.
Search Engine Optimization
SEO is the foundation of any online marketing endeavor. You might have had about SEO but can’t wrap your head around it. Achieving top rankings should be the goal as a business. There could be different interests competing for your attention and there is no time to figure out the internet marketing bit of your business. You need to reach out to experts that can help you craft results-driven campaigns.
When you’re ranking on the top pages in the SERPs, there is a chance of getting quality leads. There will be more people looking for your products or services. There are basics to ranking and it starts with content. Does your content answer search intent? Is it optimized for search engines? Getting the right company that provides Internet marketing services will be your first step in succeeding with SEO. It’s also worth noting that SEO is a long-term game and you should be wary of a company that promises overnight success.
PPC stands for paid-per-click advertising and can be an effective strategy if you’re looking for quick wins. It can also help with your SEO efforts as Google will see that you’re putting in the work for your marketing campaigns. One of the best things about PPC advertising is that you only pay for results. You get charged whenever someone clicks on your ad. That’s why it’s important to make sure that the ads are highly targeted so that you’re not wasting the advertising budget on the wrong audience.
With PPC, you can target the potential audience based on interests, demographics, location, and even the devices that they use. This is a cost-effective strategy compared to traditional advertising where you put your message out there hoping it will reach the intended audience.
You can have a website that is beautifully designed but it will be of no benefit if there is no content. It will also not help if the content is not up to par with what is expected in your industry. Content marketing can help with lead generation and conversions. Quality and depth should be the guiding factors when creating content for your audience. Does the content answer the questions of the searcher? Do you include a call to action to help with lead generation? Answering such questions will help in creating content that only satisfies users’ queries but can help with the ranking.
Social Media Marketing
There are more than 2.3 billion people that use social media on a daily basis. This goes to show the potential it has for growing your business. It provides an opportunity to interact with current and potential customers. Being active on social media will pay dividends. Customers want to work with brands that are responsive and interactive. You can run promotion campaigns on social media although they’ll not be targeted as compared to PPC advertising. you can also hire PPC marketing agency for getting more sales.
Email marketing is one of the most effective forms of digital marketing. You can expect to get $44 for every $1 that is spent on email marketing. There is a chance that those that opt-in are highly interested in your product or service. It’s possible to customize the message by segmenting your list depending on their needs and interest. There are platforms that can help you create the message, send and even monitor the campaigns on your behalf. It’s also possible to automate the campaigns depending on the sales funnels you have in place.
Last but not least is web design. As you’ve probably heard, your website is your digital storefront. You don’t want your website to load three seconds slower than your competition as that could mean losing out on a sale. Visitors will not hesitate to click the back button when they have a bad experience on your website. You need to make it easy for people to find the information they need. It shouldn’t take more than two operations for a visitor to go to the homepage of your website.