Content is king but only if you use it for the correct purpose. Nowadays, businesses are finding creating content an easy way to connect to their audience. Nonetheless, only the content that matters or conveys the USP of business is consider the optimum way. For that, it is important that you learn content marketing and understand if and why it is important for your business. Here’s a detailed content marketing guide that will help you get started on the content journey!
What is Content Marketing?
Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience or customers.It has more recently been recognised as an important digital marketing type and also an essential module of digital marketing courses.
Content marketing is a strategy that has been around for quite some time. It was first introduced by Hubspot in 2006. The term has been used by companies such as Coca-Cola, Microsoft, Toyota and many more.
The process of content marketing starts with the company’s mission statement and vision statement which will help determine what the company wants to do in the market. The next step is determining the target customer for their product or service which will be followed by finding ways to connect with them through content creation that helps them solve their problems. This process can be accomplished through social media channels such as Facebook, Instagram, LinkedIn, etc., blogs, videos , podcasts, and email marketing.
How to Know if Your Business Needs a Content Marketing Strategy
Knowing if you need a content marketing strategy is not an easy task. There are many factors that you should consider before making a decision.
What are your business goals? – If your business goal is to increase revenue, then you will need a content marketing strategy to achieve this.
What are the current challenges in your industry? – If there are challenges in your industry, it could be because of a lack of knowledge or resources.
Does your company have the budget for content marketing? – If you do not have the budget for content marketing, then it’s best not to invest in it.
Is there any competition in your industry? – If there is competition in your industry, then it’s best not to invest in content marketing as well as you might lose out on opportunities and customers.
What are the Different Types of Content Marketing?
There are different types of content online, and to be able to win back their audiences, companies need to use the right type of content for the right type of audience.
- Video: An amazing way to engage your audience is through video. Research shows that people are more likely to share a video than any other type of digital content.
- Images: Images evoke emotions and make people think in a way that text cannot. Just like videos, people respond better to images too. Plus, they don’t require as much time or skillset as videos do.
- Text: There is something about text that makes it easier for your audience to understand what you’re communicating with it than image or video formats do.
If you want to get the best results, use all three formats of content to increase engagement.
How do I use the right type of content for the right audience?
There are different types of content for online, and to be able to win back their audiences, companies need to use the right type of content for the right type of audience.
Benefits of Content Marketing
Content marketing is a strategy to promote, sell, and distribute content with the objective of driving revenue for a company. It’s about creating and distributing valuable information that people need and want to see.
Content marketing is an effective way of building your brand, gaining new customers, and increasing your sales. It helps you reach the right audience in the right way at the right time.
The benefits of content marketing are numerous: it helps you build trust with your audience; it allows you to build relationships with them; it helps you create more loyal customers; it increases customer lifetime value; it provides better ROI than traditional advertising methods ; it’s less expensive; and, it’s more sustainable. Making the most of content marketing isn’t easy. It takes time to create and manage quality content that generates leads and sales.
As discussed in this content marketing guide, quality and consistent content always wins. You must know which type of content- image, text or video is suitable for your business and how to market it correctly. Hope that this content marketing guide helps you with your digital marketing needs!
Karan Shah – Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.
A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.