Spotify marketing in 2021 



If you are a music enthusiast, you must have heard of Spotify. It’s one of the biggest streaming services of the modern world and offers instant access to millions of songs, playlists, and podcasts.

If you want to become a popular artist, Spotify is your go-to place.

But how do you become popular on Spotify?

How do you increase your followers and plays?

Well, unfortunately, there isn’t one unique and universal strategy that works for everyone. Different artists have used different marketing strategies to achieve fame, but there are some similar tactics they have used. So, here are some tips and tricks that will make your journey to fame easier:

  1. Be original

Whether you are trying to promote your playlist or an original track, you can’t attract people if your content is just like everybody else’s. Users have access to millions of artists’ accounts, and they have to browse through dozens of songs daily to find something they enjoy listening to. So, it’s quite difficult to catch someone’s attention, especially if your song sounds generic. For popularity on Spotify finding your own, unique voice is essential, and it comes with practice. 

  1. Promotiom

Promoting your Spotify account on different social media platforms is key to success.

When you are a beginner artist, people don’t know much about you or your music, and this is how they might discover information about you. Facebook, Twitter, Snapchat, Instagram – these social networks give you access to your potential followers and help you maximize your reach. Use them to ask your followers and friends on these platforms to listen to your music and comment. 

  1. Engage with your followers

Engagement with followers is as important at the beginning of the Spotify career as after you gain popularity on this platform. When you interact with other users, like their comments, and reply to them, it raises your social presence, and that boosts your reach. If you want to gain a set amount of followers and keep them in the long term, you should make them feel appreciated, ask for their opinions, expectations, etc.

  1. Don’t lose patience

Becoming popular and creating a loyal community is challenging on any platform nowadays, but it’s especially hard in the music industry. That’s why don’t be surprised to discover that you haven’t gone viral overnight. Gaining thousands of followers needs hard work and what’s more important is that it requires some time. Of course, you can always buy Spotify saves and plays to add more social credibility to your account. 

  1. Create an original playlist

Creating a playlist is quite a fun process, but when you want to share it with the world, you can’t make the process for granted and should spend some time perfecting it. For example, when you are creating a playlist only for yourself, you might not think much about the order of the songs or what the first song is. But on Spotify first song is what might charm your next followers. If the song isn’t catchy, one might decide that the rest of the playlist isn’t worth listening to and leave your account without looking back. So, choose the perfect first song that captures the mood of the whole playlist to create realistic expectations for your listeners.

  1. Use Spotify analytics

Last but not least important is to know your audience. You can’t develop the right marketing Strategy on your account if you don’t know who it is for. Fortunately, Spotify offers some excellent analytic tools to find out who listens to your music, where, and where. In addition to this, you can also discover which of your tracks generated the biggest engagement and see what type of content your followers like most.