Many new digital marketing strategies have come around over time. For many, this might cast a shadow of doubt over the relevance of email marketing today. But is email marketing still as effective as it once was? The answer is a short and simple yes. When you create an effective email marketing strategy, you not only touch base with your clients in a personal way but also cut your costs significantly.
Despite other media and platforms’ evolution, email marketing is still a powerful way to connect with your customers. This article will take you on a journey to account for the top 8 reasons email marketing is the most effective digital marketing approach.
Keeping in Touch
Emails are the best way to keep your customers informed as customers have access to their emails at almost all times. A nicely formed email will let the reader know that you are thinking of them. More kudos to you if you deliver timely and personalized emails with relevant offers.
People who have signed up to your subscribers’ list will receive these emails no matter what and are more likely to enjoy them than those that have not. All you have to do is ensure that you create enjoyable content, and you will see your engagement rates skyrocket like never before. For this you can also hire the best email marketing agency like kasandz.com as they will understand your target audience and allows us to cater to what they want.
Reaching Clients Real-Time
These days, a vast majority of emails get opened on mobile devices rather than PCs and laptops. This fact is worth noting for any successful digital marketing journey as mobile phones give customers almost real-time access to your content. Users these days use their phones for work as well as for consuming media. Make sure that you have your emails optimized for smartphones apart from laptops.
Try to get them optimized for as many devices as possible, including tablets. Also, it goes without saying that if your content is enjoyable, you will have much higher conversion rates on \ mobile as compared to other mediums.
An email has been the norm for communication for 40 years and has cemented its place over time. People have now been programmed to engage with emails in one way or another, reply or forward content. The email has fast become the go-to choice for many, even for buying products or services and signing up. You can leverage this to drive up your engagement like none other. Engagement makes way for potential sales revenue and profits. You can even hire a specialized team that offers the best email marketing services to make things easier.
Today, many email marketing tools offer services that can help you measure the consequences of sending out your email marketing campaign. These include but are not limited to bounce rates, delivery rates, open rates, and click-through rates. Studying these metrics is a powerful way to figure out what works and what doesn’t for your campaign.
They are an important part of your growth journey and must not be ignored. The ‘ideal’ numbers will depend on your area of expertise and your target audience. Know what your customers want and deliver it to them.
Email marketing is one of the few mediums that lets you reach huge customers with a fraction of the price. The cost per conversion (if any) is so minuscule that it is shocking why more companies don’t utilize it for their digital marketing strategy. This factor means that the ROI of using email marketing is massive.
The ROI also includes the amount of time spent on the campaign. There is a huge scope for automation in email marketing so that you can put simple repetitive tasks on autopilot and allocate that saved time elsewhere on more important tasks.
Email marketing has an important role to play in the lead nurturing process. Also known as email lead marketing, it aims at creating tailored buyer personas for customers at varying levels of the sales funnel. Once these user profiles are created, you can send out targeted content to them based on their position in the lead funnel, demographics, and even their past buying history.
This process is known as segmentation, something that helps businesses to reach their clients more effectively. If you push the right content, customers are more likely to move down the sales funnel towards conversion.
Increasing Brand Awareness
Social media is not the only way to boost your company’s brand awareness. If you get access to a customer’s email address, it simply means that they have a certain degree of interest in your business. With email marketing, you can tap into that interest level and stay at the top of the customer’s mind.
However, this in no way implies that you send multiple emails throughout the day to a single customer, as this can get them annoyed.
Don’t try to oversell but instead aim to create some value for the customer via your content. This approach adds a layer of humanity and personality to your brand while keeping them engaged with your content.
Delivering Timely Content
The customer data that you have access can come in handy in a lot of ways. One of the best ways to convey to the customer that you are thinking about them is to send them special offers on their birthday. You can also let them know that their favorite products are on sale. Sending the right thing at the right time will keep the customer’s interest up, and the odds of conversion will increase significantly.
Your marketing strategy can also include seasonal offers or holiday discounts that you think the customer might find interesting. Make sure to create some sense of urgency or a time limit on when the offer is ending. However, keep it subtle and not contrived and desperate.