Any company expects its business sales to grow each year efficiently, but in reality, this is not as simple as it looks. The sale is made right when your company has strong marketing skills or marketing tools that instantly urge customers to buy your products or services. That’s where the Marketing funnel comes into the scenario. This is a process where web browsers are converted into paying browsers. Many small and large businesses face a dilemma whether the marketing funnel would benefit their business or take away their salient customers. In my opinion, the marketing funnel is still a reliable and useful method to bring awareness to customers.
There are many sales funnel software platforms and resources that facilitate you to create and automate assets such as landing pages, follow-up emails, and payment gateways. In short, they provide tools and features to help turn interested prospects into paying customers. GrooveFunnels, ClickFunnels, Kartra are some of the best sales funnel software available in the market today. GrooveFunnels is my personal favorite as they offer many premium features for free that many others won’t. Check this Groovefunnels review to know more about its features and its lifetime deal.
Here’s an entire process of how you can create a marketing funnel at ease;
The marketing funnel varies based on every individual’s problems or needs. There are three basic stages to creating a strong marketing funnel, namely TOFU, MOFU, and BOFU. Keep reading to understand the purpose of all these terms;
TOP OF THE FUNNEL (TOFU)
STAGE I: Need Recognition
At this stage, a buyer’s only intent is to understand or get information about their problems or needs. To make your potential buyers realize that your business exists that could solve their problems, you need to create awareness strategies like sharing blogs on the websites, social media advertisements, etc. But, make sure you include all the important keywords that are usually searched by the customers or web browsers. This way, you can make the clients or browsers visit your website and make a feasible purchase.
MIDDLE OF THE FUNNEL (MOFU)
STAGE II: Captivation
After scrolling down the websites, if they visit yours to seek their need, they will look for useful content and information about your services, products, and solutions. In short, they slowly start attaining interest in your business. Once they have read all the related information they would want to contact you with their problems or needs. For you, as a capitalist, this is the best opportunity to generate money and share a valuable demonstration of your services to strengthen buyer’s trust in your company. This can be done by showing them some white paper proofs, cheat sheets, govt approvals, and a brief video demonstration of your company’s growth over the years, customer experience, etc. This way, they will stay focused and make up their mind for the next stage, i.e., consideration.
STAGE III: Consideration
At this stage, the random browser starts converting into a qualified and potential lead because they have shown interest and are most likely to become a customer. They will look for your top competitors and their services too, just to ensure you are the best among the other competitors. This is the stage where you need to bond with your leads and build a strong relationship with them. Let them realize you are the best brand they can rely on. This can be done by sharing targeted information or content with them such as sales reports, newsletters, 1-month trial options, case studies, and indicating upcoming offers and discounts. All these strategies are important to help the customers consider your brand to make purchases now and in the future.
STAGE IV: Intention
The approaching customers try to carry out some particular function on your website, like they will look for purchase queries, read customer reviews, put the product in the cart, add it on the wish list, look for similar products under minimal budget, etc. All these activities indicate that the customer is highly interested in buying your product. During this conversion stage, your job is to handle all product-related queries. Try to resolve all their confusion in the shortest time possible; delayed replies might seem a lethargic attitude that could lose your potential customer. Besides, you can give suggestions on related or similar products, keep attractive add-ons and free samples to help customers purchase your products.
BOTTOM OF THE FUNNEL (BOFU)
STAGE V: Complete Evaluation
This is the stage where the customer makes the final decision whether or not to buy your product. They will properly examine the price, additional cashback Sch, eme,s, and trouble-free payment modes. Your objective is to be at constant service and help them buy the product hassle-free.
STAGE VI: Purchase
This is the final and most important stage in the digital marketing funnel. If any inconvenience is caused from your side, it will hinder the conversion, and the customer might not buy the product. So, give them your best services throughout the purchase and post-purchase. Make onboard processing, personal emails, and sharing vital details about upcoming products would help them stay connected with you and become a regular buyer.
This was the ultimate method to create an effective digital marketing funnel for your business.