The world is more interconnected now than it has been at any point in history. The internet, satellite communications arrays, drone cameras and other breakthroughs allow for engagement no matter the physical distance. Businesses looking to expand their global reach must take advantage of the latest in marketing technology. These cutting-edge strategies can smooth the rollout of new regional or national campaigns. Investing in the latest tech pays dividends by giving your business a strong foothold in global markets.
1. Communications Platform as a Service
The first new marketing strategy that businesses with global aspirations should consider is Communications Platform as a Service. CPaaS can be a difficult service to understand, but essentially, it forms one cohesive portal to help a business communicate most effectively with its customers. A CPaaS provider takes various digital communications platforms (such as video calling, many international SMS applications, AI bot chat services, and more) and seamlessly ties them into a business’s current technology and marketing strategies. This promotes brand synergy across platforms and locales, making CPaaS a cornerstone of any modern global marketing push. Experts provide support with the many intersecting technologies that make up CPaaS, as well, for extra utility.
2. SMS Campaigns
One of the most well-studied applications of CPaaS is in SMS marketing, or text message-based marketing campaigns. These campaigns often involve a business asking a customer to opt-in to marketing text messages when they first engage or make a purchase. Periodic text messages advertise services and foster a deeper connection between brand and customer.
A global business should be aware of which SMS services are popular in countries where they wish to expand and how these services differ. In addition, it’s important for SMS marketing messages to align with the tone and branding of the business as a whole while still fitting in with local expectations and vernacular. Forbes called SMS marketing the future of ecommerce in a 2022 report, due to this strategy’s low costs and rapid-fire engagement with customers. A global push isn’t complete without a matching SMS rollout customized for each region.
3. International Market Research
When bringing a business worldwide, there’s no such thing as performing too much research. A nuanced understanding of each location often spells the difference between a successful marketing push and a failed experiment. Proper research can connect a business with essential partners, like local product testing firms and distribution centers, already based in the target country. It can also reveal any attempts competitors have made to break into the market, helping a business avoid past mistakes.
Targeted searches and advanced search tools can find the information and tools a business needs to go global. It is often smarter and more time-efficient to find a partner business with expert knowledge of the cultural climate, rather than trying to accumulate that knowledge firsthand.
4. Virtual Tours and VR Experiences
Virtual reality technology is useful for more than gaming and entertainment: It’s also set to revolutionize the marketing world. Travel and hotel companies are already using virtual reality tours to show off rooms and amenities in far-off locales.
In the coming years, a VR experience can connect many more businesses’ authentic brand experiences to customers across the world. VR sensory adventures can be personalized to better reach certain customer bases, as well.
Virtual reality’s interactive nature makes it perfect for answering customer questions. Unlike phone calls or conversations with associates, customers can search for and discover their answers independently in an engaging, highly branded way. Learning the ins and outs of VR is a prudent move for any company considering global outreach in the years to come.
5. Harnessing SEO
Search engine optimization, or SEO, is hardly a new marketing strategy. Every year, marketers and businesses try to refine their understanding of search algorithms to control the top spots on search result pages. For a company interested in global outreach, the current SEO strategy must adapt to new regions.
SEO keyword software allows a business to see what the most popular search terms are not just in their home region, but also in areas where the business might look to expand. SEO data is an inexpensive and easy way to gauge market trends and consumer attitudes in different locales. While analyzing popular searches is far from a replacement for focus testing and extensive research, it can provide valuable early leads to businesses considering expansion.
Any technology a business invests in today should be adaptable enough to handle tomorrow’s advancements as well. The best solutions are scalable and customizable for a long-term global marketing effort.