The age-old discipline of affiliate marketing is experiencing a revival. It isn’t hard to understand why: a global pandemic and a bruised economy are getting people to take things into their own hands. ‘Entrepreneurship’ and ‘online money’ are quickly becoming everyone’s catchphrase.
While a lot of people get curious because of the false get-rich-quick status many ‘knowledge gurus’ have assigned to affiliate marketing, the truth about it being an acquired skill that needs to be honed is quickly catching up.
If you’re someone who’s looking to dip your feet in the affiliate marketing pond, here are four things you ought to keep in mind before starting your affiliate website.
GET YOUR BASICS RIGHT
YES! That’s a really cheesy, old-person’s line, but if you don’t start right, you’ll end up crashing and burning before you’re anywhere near a take-off.
Taking a course or doing your own in-depth research into the subject will be the best way to start things out. This will ensure that you are not striking around in the dark, but actually able to make an actionable plan and set goals for yourself. It’ll help you decide what role you want to take and what resources are available to you. Be aware of both the pros and the cons of affiliate marketing – in short, make sure you know what you’re getting yourself into!
You could think of this as your next stage in the research process. Randomly choosing an affiliate program and an affiliate product may or may not rake in the profits. To keep things at least marginally predictable, keep your eye on affiliate programs that are reputable and products that you would recommend yourself.
EXPERIMENT AND IMPROVISE
Once you get the hang of links and products, don’t be afraid to go the extra mile. There are quite a few ways in which you could tweak sales using these two variables.
For example: Consider the value of ‘limited offer’ goodies for your customers. Think of yourself as a business-owner and think of ways in which you could give your customers some special attention: ‘limited-offer’ goodies? special discounts from the retailer?
Another clever tip is to create a ‘promotional article’ for a specific affiliate product or to feature several related products into a ‘group’. Head over to Talkopedia website to see how reliable products like fast pitch tents, Coleman tents and other reliable brand-name affiliate products have been reviewed. You will also discover how tents, portable air cons and camping stoves form a ‘product group’.
There’s a lot that you can do with the right information and a little bit of imagination.
KEEP THINGS CLEAR AND OPEN
This last tip may be fundamental in helping you gain the trust of your customers: Remember to keep your legal documents visible and accessible on your blog or website. These could include Privacy Statements and Statements of Disclosure, among others.
Another part of this tip is to always let your customers know that a product or link is being promoted for a particular brand.
Affiliate marketing is a great discipline to pursue. All you have to do is put in the right amount of research, thought and imagination, and you will be well on your way to building a lifelong career!