Digital Marketing
Overview
In today’s modern world and the rapid growth of Internet users, everyone seems to be taking their business online.
With this transformation, comes a unique way to market your business. No, this is not your traditional business on the streets, where you can get your hands off with a dozen visiting cards and banners.
Here the rules are different and the skills to promote businesses online are in huge demand.
Companies are investing billions of dollars in Digital Marketing to gain traffic and exposure for their brands online.
The digital marketing industry will rapidly grow by 389 billion dollars in 2021.
A review by Noel about Udacity’s Digital Marketing Nanodegree says you don’t need any prior experience or knowledge to get started. You will learn everything from the beginning.
This course takes an estimated period of 3 months to complete if you learn at 10 hours per week.
Udacity’s Digital Marketing Nanodegree is created in collaboration with Google, Hootsuite, HubSpot, MailChimp, Moz, and Facebook. This will enable you to access practical experimentation of campaigns and marketing practices by these reputed big companies.
You will learn to create a content marketing strategy, tactics to use social media for maximum exposure and conversions, giving your content organic boost on Google, running ads campaign to lift business to towering heights.
You will also acquire knowledge of the significance of email in business to convert users into customers.
Syllabus
- Marketing Fundamentals
You will start your Digital Marketing journey with an outline to help you organize and plan your marketing strategy. You will be guided by three companies to help you apply your knowledge in B2C and B2B business.
- Content Strategy
Content is the foundation pillar of Marketing. In this course, you will learn how to develop content that your audience loves, ways to market it and measure its performance.
- Social Media Marketing
Social media platforms are the best friend of marketers. In this section, you will learn the pros and cons of each platform, the best one for your business, and how to manage and create the best piece of content for your followers.
- Social Media Advertising
Growing on social media platforms is a tough task that takes patience and consistency. With social media advertising, you will learn about its effectiveness and how to create attractive ads that resonate with your audience.
- Search Engine Optimization (SEO)
To make your business a success, you need to win it on Google search results. With effective campaigns, you can get millions of traffic each month.
You will learn about the on and off-site techniques to rank, keyword research to target the best topics in your industry, web design and navigation, and link building to display authority and trust.
- Google Ads
Like social media marketing, winning on Google requires patience and a lot of content. With Google Ads, you will start making progress and conversions for your business in no time.
You will learn how to optimize your ads in the best way possible to meet your audience requirements.
- Email Marketing
Email marketing can be a game-changer for your business if optimized correctly because of its high open and click-through rates.
In this course, you will learn how to create an email marketing strategy, experimenting with various email layouts, and measuring its impact.
- Google Analytics 101
Do you want to know the activities users perform after landing on your website? Absolutely, yes. Who doesn’t want to?
You will learn how users behave with your website, to make the necessary adjustments required for the best user experience. You will also evaluate the engagement for campaigns you run and measure its success.
Pricing
Udacity has a unique model for prices. They provide two payment options for courses and Nanodegrees – Subscription-based and Udacity’s deal.
- Subscription model
It is also called pay as you go. Complete courses and Nanodegrees at your place and comfort. The courses are completely self-paced.
You have to pay $308/ month if you opt for a subscription model for your Nanodegree.
- Udacity’s deal
As above mentioned, it will take an estimated time of 3 months to complete the Digital Marketing Nanodegree. So, why don’t you pay for these 3 months upfront and avail yourself of a flat discount of 15$ to enroll in the course?
You have to pay $786 upfront at your purchase of this course ($262/ month) which is cheaper than the subscription model.
Keep in mind to opt for this payment option only if you are sure at your learning pace and can complete the Nanodegree in three months.
Advance features
- Real-world projects
You will be a step forward in your Digital Marketing career as you will work on real-world projects with big companies.
- Career advices
After you complete your Nanodegree, our team will help you build your resume and with LinkedIn profile optimization to lend you a high-paying job.
- Technical mentor support
Whenever you feel stuck or have any questions in your journey, you will be guided by our mentors to help you be on track.
- Flexible learning program
Learn where you want, and when you wish. The courses are self-paced to fit everyone’s busy schedule.
Conclusion
Doesn’t matter how excellent a course is if its reviews are trash. The course will be trash.
However, Udacity’s Digital Marketing Nanodegree reviews are genuine and reflect the capability it holds to help you land your dream job.
The reviews are positive, with people expressing happiness and satisfaction after completing the Nanodegree. The collaboration with big companies and practical knowledge makes this course stand tall.
With the increasing demand for professional and skilled digital marketers, the knowledge and practical awareness by running campaigns and bringing in traffic will help you to step ahead of the competition.
With the right mindset and the willingness to learn things and execute, this Udacity Digital Marketing Nanodegree will skyrocket your career from dust to the endless sky.
