The “home for sale” red sign is no longer enough to sell properties. Selling to today’s customers requires more marketing efforts to attract and engage them and seal the deal. Here are our 6 offline and online real estate marketing tips for selling more.
Over the past decade, the real estate industry had some interesting ups and downs. Yet, despite the downs, the market always gets up and makes a pretty competitive industry.
Today, there are over two million real estate agents working across the US. So, with so much active competition out there, it’s more important than ever before to stand out from the crowd. Here’s how to do it!
Image source: https://unsplash.com/photos/rgJ1J8SDEAY
1. Have an awesome real estate website
Websites are an integral part of the online presence of brands these days. If you don’t have a site, it’s almost like your business doesn’t even exist. No website also means that you can’t take advantage of SEO.
In contrast, having a well-built website can have benefits like building brand awareness, generating quality leads, improving credibility, and have more control over what information people find about your business online.
Yet, not just any website will do. These days, Internet users want websites that are intuitive, easy to use, engaging, and have cool designs. So, you really need to UX your real estate website.
Data shows that for every $1 invested in user experience, brands get $100 in return on average. That is an impressive ROI of 9,900%. In contrast, data also shows that 79% of Internet users who don’t like what they find on one site click back and search for another site. So, make sure you have an awesome real estate website that will attract and engage clients.
What makes a great real estate website? Besides the general UX principles that your website must respect, your real estate website must also include plenty of useful guides and tips for homebuyers to build credibility and authority, plenty of attractive visuals, and all details related to your brand, including contact details, reviews from past clients, certifications, etc.
2. Get on social media
Data shows that 73% of realtors use the social media platform Facebook for their work, while 58% of them use LinkedIn to promote their services. You should too!
Social media, whether it’s Instagram, Facebook, YouTube, or LinkedIn, has a lot of marketing potential. All these platforms have billions of users worldwide. They are user-friendly, allow all types of content, including visual and written, and data shows that 54% of Internet users on social media use these platforms to research products.
3. Encourage word of mouth
Word of mouth, be it offline or online, remains the top marketing strategy no matter the industry. As the real estate experts from Walton Robinson in Newcastle explain, “Customers today rely immensely on the recommendations of their peers, whether the recommendations come from a close friend, a family member, or strangers who took the time to write an online review of the service or product.”
In real estate, data suggests that 41% of buyers choose a real estate agent based on a recommendation. That’s nearly half of all potential customers. It’s no surprise that they do so because purchasing a house is a huge and long-term investment for most of them. So, they want to be sure that they work with someone reliable.
For this reason, you need to make sure that those you work with will also recommend your services to their peers. How do you make sure that word of mouth will work to your advantage? Well, first, make sure you provide top-quality services so that your clients will be satisfied with your work and recommend you.
Secondly, you can also really ask your clients for recommendations. As long as you do your job well and ask your clients politely for recommendations, they are very likely to actually do it.
4. Leverage influencer marketing
Do you know who else’s opinion today’s customers listen to the most besides their friends and family’s opinion? The opinions of influencers.
Online influencers have become very popular and relevant to brands. In fact, they’ve become so relevant that while in 2018 only 39% of marketers wanted to increase their influencer marketing budgets, in 2020, 65% of marketers planned to do so. Not sure why? Because influencer marketing is booming right now and data proves it: 49% of consumers depend on influencer recommendations.
So, to leverage the business advantages brought by influencer marketing these days to brands, start collaborating with influencers to build social media campaigns that will increase brand awareness and extend your online reach. Depending on your budget, you can collaborate with macro or micro-influencers.
5. Create real estate events
Digital marketing in real estate is the norm these days. However, there’s no online marketing trick that can replace the real connections that are created during in-person events.
Data shows that 61% of marketers agree that in-person events are the most critical marketing channel. That’s because event marketing is a great strategy that helps build real connections with people in your industry, find clients, increase brand awareness, and gain authority in your sector.
What kind of real estate events can you organize? From TEDx-like talks to open house events, corporate parties, presentations, or thank you parties for clients, these are all examples of real estate events you can organize to achieve all the benefits mentioned above.
6. Get really visual
You know what they say, “an image can speak a thousand words.” This is particularly important in marketing when it comes to an industry like real estate, where customers rely on visuals a lot.
Think about it. Homebuyers go online to look for homes, and they definitely look for photos of the properties they are interested in. So, you’ll have a tough time selling a property if you don’t have amazing photos or videos of it.
To get visual and create visual content that you can also post on your website or use in your video marketing strategy, hire a professional photographer and videographer to help you get the right shoots.