Instagram marketing strategy is how online businesses drive brand awareness, connect with followers, and introduce new products and services to the world. To reach Instagram users worldwide, known as Instagrammers, companies develop aesthetically pleasing images coupled with compelling copy and clever keywords. Instagram Marketing tips provide online businesses several benefits, including reaching the right audience and engaging with potential customers. If an online business has an Instagram account, it is likely to be a success. Here are a few basic ideas on how to market on Instagram.
One way how to promote on Instagram is to tap into the audience’s personalization needs. For instance, pet owners have Instagram accounts for their pets, so if one is promoting a product for dogs, he has an Instagram account for dog lovers. A great way to promote on Instagram is to have a picture of one’s dog posted on one’s business’ Instagram page. If a user finds the image intriguing or cute, they will most likely click on the link and take a look at the product/service. This Instagram marketing strategy is especially successful for small businesses whose target audience may not be large.
Another way how to promote on Instagram is to use its advertising features. For instance, the app Fitbit has a Fitbit application where users can upload their workout pictures and earn points each time they upload a picture of themselves at the gym or outside doing yoga. The more workout pictures a user uploads, the more points they earn. By using the Fitbit app, users can show off their fitness activities to millions of people on Instagram. The key to this strategy is to create high quality content that offers useful tips and tricks, so that users will want to visit the business’s website to learn more.
A third way how to promote on Instagram is through the promotion of giveaways. Giveaways are a great way to attract followers because it offers them something of value for free. A giveaway can be something as simple as a discount on one’s products/services that a business is offering. It can also be something as exciting as a private concert by a celebrity. Promoting giveaways is a great way to not only attract followers but also make those followers loyal to your brand.
Another Instagram marketing strategy is to create a viral campaign using the social network. Viral campaigns are when something becomes viral quickly because it is interesting or funny enough to pass the viral word. This can be used to increase traffic to a business’s website because it allows users to tell others in social groups what they are reading or seeing. For instance, one can make a series of pictures from a promotional event that the brand attended and post these on Instagram. People browsing the website will then be enticed to click on the link in the picture and see the promoted brand site.
Social media marketing companies have the ability to promote one’s brand using different kinds of ads. These ads can be placed within images posted on Instagram as well as on the business profile page. Ads can feature text, images, video, or both. Creating and regularly updating a blog and using it as part of one’s online marketing strategy is a good way to ensure that online users continue to see images related to the business and related to the products/services offered.
The fourth Instagram marketing strategy is to develop and maintain a social media following. Twitter and Facebook currently hold the majority of the audience, but this doesn’t mean that other social media sites are not important. They can still play an important role in attracting customers. The key is developing a targeted audience of followers. This audience will then be sent messages regarding the business and brand as well as being able to sign up to receive updates.
Finally, Instagram users should be active on all of the social media sites. This means replying to posts and replies as well as sharing even stock photos. Engaging in conversations and posting information for followers to see will help keep followers informed about new products and events. A successful Instagram marketing campaign includes all of these steps, as getting followers to notice brand messages and posts will be the key to success.