One of the biggest trends in digital marketing over the last two decades is the rise of automation. With the increasing competition across the digital marketing landscape, marketers have resorted to innovative technologies to unlock the potential of their campaigns. Such technology helps achieve marketing goals at a lower cost and also maintain the highest levels of customer satisfaction.
Salesforce is one of the most recognizable business tools in the world today, and it helps connect businesses with their customers. The cloud-based customer relationship management (CRM) software leverages data to help you understand your customer-base better. With a better understanding of your target audience, you can engage them more fruitfully with relevant content.
This Salesforce guide delves into this customer relation management tool and explores how it can help your business.
Salesforce in Brief
Traditionally, doing business meant you had to manually collect data about your customers and analyse this data for your marketing campaigns. It was a tedious and ineffective process which many businesses found unnecessary. In this conventional way of doing things, marketing was deemed too costly and involving without low ROI to show.
But things have changed with new technologies and big data. Today, businesses can easily interact with target audiences by leveraging large sets of data collected from multiple touchpoints. Customer relations software is at the heart of the new generation of marketing.
Salesforce is a cloud computing service as a software (SaaS) company and it has created one of the most powerful customer relationship platforms. Through cloud technology, companies can now connect with their customers by harnessing the power of data.
With Salesforce, customer-oriented marketing comes to life with different departments in your organization such as marketing, sales, commerce, service, and IT now sharing one customer view. Everyone can see a full picture of the customer and this makes it easier to create the best content, personalize such content, and engage more productively with the customer at every stage of the relationship.
With this holistic view of a customer, it becomes easier to resolve customer issues and provide the most practical solutions. There’s no back and forth when you deal with customer issues across different platforms.
In summary, Salesforce helps in:
- Marketing: to help with personalization of marketing content and interactions
- Sales: Leveraging data for better sales outcomes
- Commerce: Grow revenue through better experiences with customers
- Customer Service: Consistency in customer interactions and civil discourse across all touchpoints from the contact centre, the field, using service automation, or chatbots powered by artificial intelligence (AI)
- IT: Automation to increase productivity and enacting security with cutting-edge IT solutions
Businesses today leverage Salesforce to stay in touch with their customers, understand them more intensely and boost growth. Your salesforce partner agency can help you get the best out of this cloud-based software, to track (in real time) analytics, everything happening around your customers. With so much data, it becomes easier to generate leads, nurture leads, and boost conversions. You can also expect higher satisfaction levels, reduced attrition and other success metrics for your company.
How Can Salesforce Help your Business?
Before you deploy Salesforce in your business, take time to learn what it can do for your business. While every business has unique needs, there are some overall benefits of this cloud-based tools across all industries. Here’s a summary of the things Salesforce can do for your business.
1. Customer Insight
Data is the most valuable asset for any business today, and with it, you have a competitive edge. Data-driven businesses are more successful and this one reason to integrate Salesforce into your marketing campaigns.
You get a lot of insight into your customers and this information comes in handy in decision making. It’s easier to segment your customers, store such information safely on the cloud, and access the data any time you wish.
2. Increased Functionality
With the rising cost of doing business, you need to find a tool that can help you do more with fewer resources. Salesforce brings all your operations into one place. From the sales, marketing to IT, all departments collapse into one on this platform.
Your employees can do more with this tool, and it increases productivity through improved efficiency. Whatever your team wants to do, there’s a solution on the Salesforce platform.
3. Flexible Solutions
Whatever business or the size of your operations, Salesforce is right for you. The tool is highly adaptable to suit different situations. You’re not tied to a certain way of doing things on the platform, but you can harness the resources available to suit your business.
4. Time Management
With so much customer information in one place, it can never get easier for businesses. Time management is one of the most important skills for successful businesses and Salesforce enhances this. You have everything you need in one place and it’s possible to automate so many functions. You can create visual calendars, set targets, and track the success of your efforts and so much more.
Digital marketing is tough and to stay ahead, embrace a new way of doing things. There’s so much to do with Salesforce, but the best part is that you have a 360 degree view of your customer. This cloud-based tool allows you to deliver the best customer experience.