The last few years were great for technological advancements, but the data breaches in renowned companies frightened the whole world. Such high-profile data breaches made the potential customers of every business very much concerned about their data. Now, it is the topmost priority for everyone to ensure whether the brand they buy can preserve their information.
Well, it is only the basic data of the customers, like user profile and location, which helps enhance their shopping experience. Without those data, anticipating the customer’s needs is impossible by studying analytics, thus failing every common marketing strategy. How to collect data, safeguard them and also protect the customer’s trust throughout the procedure? Here are the five steps to make it possible.
Trust is critical in any business, and when it is about online business, it is more of a necessity to survive and surpass the competition. It’s only with the trust of your company that you can make your customers willing to share their data with your business and purchase any products or services from it.
Nevertheless, government and trade bodies have already stiffened up ways to deal with the companies with suspicious or deceptive activity in privacy policies. Even if your intentions are clear and honest, you need to ensure every letter in the privacy statement is accurate and updated. Several companies have a dedicated team to detect such flaws in the privacy statement and update it, as reputation is everything these days.
2. Don’t store the private data
Although private data can enhance the entire user experience of the potential customer, it is better not to store them, considering the possible risks these days. Many companies use specific software to distinguish between the data collected from the user and protect the most sensitive ones.
The most common data collected from the user include credit card details and the payment methods etc. It is most preferable for the companies to use third-party processors to handle the credit card and all payment information. Even if you are storing private data, it is better to go for the most stringent procedure to place sensitive data. Learn more about the best practices at Profisee.
3. Send frequent updates
New possibilities of security threats and vulnerabilities arise every time with the advancements of technology. In the present scenario, none can predict a possibility of data breaches as intruders are getting smarter and smarter every day.
As an active company in the online marketplace, you have no choice but to push updates to resolve every new possibility of security threat. By doing so, you need to close all the ways for hackers to exploit security vulnerabilities and enter your database.
Although updates cost money and may require definite resources with advanced technology, it is a must-do investment to approach the customers and make them feel reliable. When it is about mobile apps for business, you need to update the entire software and replace the legacy applications to reduce the security threats.
4. Be transparent in conveying how the customer’s data is utilized
To reduce the customer’s hesitation about sharing information with brands, it is crucial to eliminate the lack of transparency between the customers and businesses. A few business strategies won’t allow transparency with potential customers, whereas a few limit it to some extent.
But, it is proven that transparency between business and customers in the modern business-customer relationship can add real value to the offerings while strengthening the connection and improving brand loyalty.
With a transparent approach and management, customers can see whether the business can add value to the brand interactions. It is nothing other than the value provided by the brand that can make the customers share personal information with brands.
5. Test for vulnerabilities frequently
It is never late to opt for the minimum-security standards to protect customer data. As an active business, you need to discover all the vulnerabilities that come along with advanced technology. Hiring cyber security experts or an entire team of IT experts can help you make the first line of defense against any kind of cyber-attack.
The marketing experts and business strategists recommend daily scanning to trace, find and resolve the security issues or potential vulnerabilities.
Lacking proper resources can give the hackers a leap over your business, thus opening a way to breach into your platform. Therefore, choosing the right digital marketing companion and the most experienced and reputed IT professionals is essential to prevent attacks and support you while facing vulnerabilities.