When developing an SEO strategy, you should understand that it ensures you maintain your focus when creating content for your website. With a strategy, you will create content that internet users need and not what you think they are searching for.
A good Search Engine Optimizer understands that each business has different objectives and their duty is to ensure that they analyse their industry and know what their audience consumes then come up with a good strategy that will provide a solution of what they are looking for. In the article below, you will find necessary steps that will ensure that your SEO strategy sets your business up for success.
B2B SEO Content Strategy
Here are some of the steps to follow to ensure that your SEO strategy sets your business up for success.
Create a List of Topics
In the past, keywords were necessary when it came to developing content strategy for an SEO. Over the years that has changed and it is no longer a first priority for the growth of your business. All you need to do is to create a list of all the topics that you’d like your business to talk about.
The first step is by looking for roughly fifteen words and terminologies that relate with your business, products or services that you are offering. Thereafter, you will have to use an SEO tool such as Ahrefs to research on the words you have chosen, check out their search volume and create variants of the words that will relate with your business.
Build Pages for Each Topic
Getting a single page to rank for a couple of keywords can be quite hard. Therefore, you will need to use the list of topics you created when developing your page and use the long-tail keywords you developed in each cluster.
Remember that, the number of topic you will develop should match with what your business needs. This will give your clients and customers an easy time locate you in their search engines regardless of the keywords they use.
Create a Blog
You may not know this by creating a blog is one of the best ways to rank for keywords and engage all the users on your website. This is because, business owners view blog posts as a perfect opportunity to rank in SERPs and a way to create web pages.
Bear in mind that when creating blog posts, you should refrain from including long-tail keywords more than three times. It is because; Google has a shortcoming of not identifying exact matches on keywords frequently. Nonetheless, Google may see this action as a red flag; that you are trying so hard to gain rankings on your search engine and they may end up penalizing you.
By using your content management system or a basic anchor text in your article, you could form tags and create a link to the pillar page that you developed for all your topics. Lastly, after creating each blog posts, you link it to a pillar page that relates with the subtopics. In this manner, you will manage to convince Google that there is a relationship between the long-tail keyword and the overarching topic you are trying to rank for.
Be Consistent with your Blog Schedule
Each blog post that you create does not necessarily have to relate with a topic cluster in your page. Create value in writing on other different topic that your clients may well be interested in. You will realise that that is among the best ways to build authority with Google algorithms.
Therefore, make a habit of creating a blog post at least twice in a week or even once. Additionally, remember that the blog posts are for a totally different target market and not your search engines. Thus, you should study your audience and blog about topics that will have their interests. In the bid, develop a content strategy that will align you to your goals and ensure that your page remains relevant.
Developing a good SEO strategy will be a good opportunity for you to learn more about your clients: the type of information they like to consume and what your competitors are creating out there. It will also make your business more visible on SERPs. Since the world is digitalising every day, people choose search engines over face-to-face meet ups with clients. Therefore, a successful SEO strategy will work in your favour. Click here to know more about B2B SEO.