There are two schools of thought when it comes to video content as a whole. The first group hates them because it can be spammy. The second group loves them because they’re effective for sales and lead generation.
Whatever your personal opinion, it’s no secret that they’re effective for the brands that use them properly. In this guide, you’ll get a quick rundown of the different ways you can use video to grow your brand (and revenue).
Webinars can be used in a number of unique ways. It can be used to educate your current customers, grow your leads, and generate sales. All these methods are effective so it’s left for you to choose one.
The reason they work so well is because it’s a real-time personal connection. Within one hour, the attendee has a good idea of who you are and what you bring to the table. It’s similar to selling in person except that it can be done at scale. In the end, it becomes harder for your prospects to tell you no.
The nuances of creating webinar are a little bit beyond the scope of this post but the best webinar software will make it 100x easier. Most of the tools you need are contained within one system. You get landing pages, surveys, interactive polls, email marketing, and more within one application.
Focus on creating a webinar that’s directly related to the products and services you sell and break it down into the following three components:
- An introduction to let people know who you are and why you’re qualified to speak on this topic
- Training with at least three key topics (lasts 30 – 45 minutes)
- An offer that’s related to the training
It may take some tweaking but you can sell products that cost up to $999 to your audience.
Social video marketing
Social media platforms like YouTube, Tiktok, Facebook, etc. have made video distribution much easier than in the past. If you can create the right video for the right people, it can go viral. It’s up to your to capitalize on that virality and make the most of it.
Social marketing requires that you’re consistent over time. It’s better to upload 1 video a week for ten weeks than it is to upload 10 videos in one week then take a nine week break.
It’s social media so things can get buried over time – especially on Facebook. TikTok and YouTube are a bit better at uncovering older content. With that being said, the most important thing on Social media platforms, apart from being consistent, is having a clear theme and giving people what they want on that specific platform.
For example, TikTok likes bit sized content and you can get away with republishing. YouTube prefers original content with a clear narrative. That doesn’t mean you can’t improve your content with what people have done before. Use this YouTube downloader TubeMP4 to incorporate interesting content into yours.
Whatever platform you use, understand that it’s necessary to learn its nuances and ensure that your target audience demographic hangs out there. If you take care these simple steps then you should do well.
Video sales letter
A video sales letter, as the name suggest is a way to sell products and services through video. It’s follows a clear path from opening to closing that shows why the product is ideal for the person watching and handles objections.
Similar to a webinar, it engages people and makes it easier to close the sale. Unlike webinars, it’s not real-time so it should be shorter. People won’t sit through a 60 minute presentation with you trying to sell them. Things don’t work like that.
Before you get started on your video sales letter, do qualitative research to understand the pains and goals of your customers. Once you have that, use the following format for your video sales letter.
- Use something to grab attention like an interesting effect
- Call out the pain they’re experiencing
- Appeal to emotions
- Introduce the different types of solutions
- Introduce your solution
- Explain why it’s different (and better)
- Show how or why you’re credibly
- Take advantage of social proof (the results of others) or your results
- Present your offer
- Ask for the sale
That’s all it takes. It may require a bit of tweaking but it’ll get you the results you’re looking for.
In a few years, video will account for well over 50% of all internet traffic. The question then becomes whether or not you’re taking advantage of it. This post has highlighted three ways to use it. Now, it’s up to you to take action on what you’ve learned.